Plett plans to boost domestic tourism in wake of Covid-19

While the tourism industry is still taking strain as a result of the Covid-19 pandemic, Plett Tourism has come up with a domestic travel strategy to stimulate the market once restrictions are eased. Plett Tourism spokesperson Patty Butterworth said the initiative, dubbed "Plett, it's worth the wait" is a way to encourage domestic tourism to the Garden Route.

"The strategy takes a ground regional and niche market approach across Plett Tourism's social media and content partnerships. The desire is to connect South Africans with local tourism products and services,” she said.

“Given the enormity of the challenges in front of the tourism and travel trade, we have deliberately taken a bottom-up approach with this strategy to target regional and niche market travel along the

Garden Route and from Gauteng for the beginning of 2021."

Butterworth explained that this would take the form of two campaigns, the first being to offer special rates for SA residents between January and February.

The second is a children-stay-for-free campaign to encourage family and small group travel.

"Plett Tourism will be hosting a dedicated page on its website for each campaign. Each participating member will be featured on the respective campaign page with details and information about their special. This page will be generically promoted via Plett Tourism's social media platforms. This is at no cost to the member," Butterworth said.

She added that Plett Tourism has also partnered with a tour operator for establishments that want to include packaged itineraries for each of the campaigns.