Olivia Palermo’s trade se­crets

The street-style star has made a ca­reer out of look­ing chic. Now, thanks to a new col­lab­o­ra­tion with Nord­strom (her first-ever cloth­ing line!), she’s spread­ing the wealth.

Glamour (South Africa) - - Fashion Flash Read -

“Work hard, get to bed early, fo­cus – and let your work speak for it­self.”

We’re sure Olivia Palermo doesn’t have a Linkedin pro­file, but if she did, it would be lengthy. The 30 year old has had a lead on the re­al­ity show The City, mod­elled for brands like Mango and Rochas, col­lab­o­rated with Aquaz­zura, Bauble­bar and Ci­até, and made global best­dressed lists. Then there’s her name­sake web­site and her fash­ion col­lec­tion for the US chain Nord­strom.

Here she tells us about her work ethic and what she’s learnt from be­ing on cam­era – as well as why you won’t catch her in track­suit bot­toms any­time soon! GLAMOUR What’s your se­cret to jug­gling so many things? Olivia Palermo Time man­age­ment! I’m work­ing 24 hours a day, but I’m pas­sion­ate about it. It’s what makes me wake up in the morn­ing with a big smile on my face. I spend the first half of my day deal­ing with Europe be­cause of the time dif­fer­ence. Then, in the evening, my web­site gets my un­di­vided at­ten­tion. Did you try on the clothes from your line your­self? Ab­so­lutely. I test-drove the col­lec­tion to make sure ev­ery­thing looked good. What in­spired you? I was feel­ing 1970s, with a touch of French. I drew on the clas­sic Bre­ton stripe, vin­tage Her­mès scarves and stylish Parisian girls. What would you wear on a date with your hus­band [Jo­hannes Huebl]? The nice thing about Jo­hannes is, he likes me ca­sual. I mean, he also likes me dressed up. I guess he likes me no mat­ter what! What’s your style se­cret? My mom in­stilled in me how im­por­tant it is to be prop­erly dressed when you leave the house, no mat­ter the time of day. Even if it’s 4.30am and you’re head­ing to the air­port, you want to look and feel your best. Ev­ery­one has their down days, but – – Wait! Don’t you ever put on track­suit bot­toms? No, never. And if I do wear them, it’s only to the gym. What’s it like al­ways be­ing scru­ti­nised by the pub­lic? I don’t look at pa­parazzi pho­tos. And most of my friends don’t want to be pho­tographed, so they walk 2m to the side. If you see a photo of me laugh­ing, that’s why – be­cause my friends don’t want to walk with me. Did you al­ways want to be in the world of fash­ion? Grow­ing up, I wanted to be a sports com­men­ta­tor. Then my aunt [who worked at the New York City auc­tion house Doyle] in­tro­duced me to the fash­ion in­dus­try, and it just fell into place af­ter that.

Next came a re­al­ity show and a job with Diane von Fursten­berg. Did you ever feel you weren’t taken se­ri­ously by the fash­ion in­dus­try be­cause of your back­ground in re­al­ity TV? No. I’ve al­ways had the men­tal­ity of: work hard, get to bed early, fo­cus – and let your work speak for it­self.

“I’m pas­sion­ate about [my work]. It’s what makes me wake up in the morn­ing with a big smile on my face.”

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