DO fall for Jonathan Boynton-lee

You know him from Top Billing, and now the TV presenter is the new face of Joop! Homme fragrance.

How does it feel to be a brand ambassador for Joop!?

To be honest, it’s still sinking in. Ask me again in a few months when I know that it’s real! It’s not every day that you get to be the face of a major international fragrance like Joop!.

You were part of a countrywide ambassador search. did You Have a strategy or game plan?

I had the same strategy I always have when auditioning for TV: be in the moment and enjoy every second. You can’t worry about tomorrow or what happened the day before. Most importantly, always be yourself. It’s essential to hold onto that when you’re taking part in something that relies on public opinion and votes.

Top Billing

You won the 2012 dream presenter search – and now Joop!. are You a naturally competitive person?

Yes, I’m very competitive. I like to win. When I put my mind to something, I’ll do it. Just look at Strictly Come Dancing.

what do You love about the Joop! Homme fragrance?

It’s got this playful and naughty side, but also a refined and classic sensuality. It’s the perfect mix of what a real man should be.

lastly, what are Your first date dos and don’ts?

DO break the rules, DO expect the unexpected and DO make your date the centre of the Universe. DON’T be mean, DON’T be an idiot and DON’T drink too much.