Fra­grance

Glamour (South Africa) - - Beauty Budget Special Layer Up -

When you buy a fra­grance, you’re pay­ing for a lot more than the beau­ti­ful-smelling liq­uid. Here’s why the scents that you buy are a real in­vest­ment, and how you can make them last.

1

The in­gre­di­ents in de­signer per­fumes are rare and of­ten dif­fi­cult to ex­tract

The in­gre­di­ent or­ris is a great ex­am­ple, which is found in Jo Malone Or­ris & San­dal­wood Cologne In­tense 100ml ( R1 850). It’s the scent of the iris root, and smells sim­i­lar to that of vi­o­lets. Ex­tract­ing the oil, also known as or­ris but­ter, can take three to five years be­cause the root needs to dry and age be­fore any oil is pro­duced. One kilo­gram of or­ris can cost ap­prox­i­mately R43 890 – and that’s just one in­gre­di­ent! To truly make a unique fra­grance, per­fumer Mandy Af­tel ex­plains: “I look all over the world for smells and the best in­gre­di­ents that I can find. I like look­ing for things that are spe­cial, and they usu­ally come at a cost.”

When your favourite fash­ion de­sign­ers launch a scent, it’s a great way to in­cor­po­rate their style into your wardrobe. To add to the lux­u­ri­ous­ness, many of the campaigns are fronted by su­per­mod­els or celebs, and their A-list par­tic­i­pa­tion can make it even pricier.

2The mar­ket­ing builds the fan­tasy 3

The pack­ag­ing needs to be some­thing you want to show off

Let’s face it, you want your bot­tle to look as pretty as it smells. Who can re­sist lady­like de­tails, like the chic bag shape of Marc Ja­cobs Deca­dence or the crys­tal glass ef­fects of the Ver­sace Crys­tal bot­tles? Re­mem­ber that such pack­ag­ing can be re­ally ex­pen­sive to pro­duce, which then pushes up the over­all price of the per­fume.

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