Fash­ion­ably fra­granced

Louis Vuit­ton is launch­ing not one, but seven chic scents, each one with its own unique aroma. Here’s ev­ery­thing you need to know about the brand’s hottest new fra­grances.

Glamour (South Africa) - - Beauty Flash -

Think of one ma­jor fash­ion brand that doesn’t have a fra­grance. Hard, right? Un­be­liev­able though it may seem, Louis Vuit­ton was on the very short list – un­til now. And it’s mak­ing up for lost time with seven new scents. The last time the lux­ury brand launched a per­fume was 70 years ago, in 1946; be­fore that, the brand had cre­ated only two. No sam­ple of any of the three ex­ist today.

Per­fumer Jac­ques Caval­lier-bel­letrud, a rock star in the fra­grance world, is a third-gen­er­a­tion Grasse-born per­fumer and has de­vel­oped some of the most iconic scents of our gen­er­a­tion, in­clud­ing Issy Miyake’s L’eau d’issey and Stella by Stella Mccart­ney.

As the house’s first of­fi­cial per­fumer, Jac­ques says, “We de­cided it would be a col­lec­tion: a story about flow­ers, be­cause flow­ers, to me, are so del­i­cate, so in­tense, so pow­er­ful and beau­ti­ful. It’s al­ways been my long­time ob­ses­sion to try to put the beauty of fresh flow­ers in a bot­tle.” There’s Rose des Vents, based on three dif­fer­ent types of roses. Tur­bu­lences, in­spired by tuberose and jas­mine at dusk. Dans la Peau con­tains jas­mine and nar­cis­sus, also pieces of nat­u­ral leather from the LV workshop. Apogée cen­tres on the lily of the val­ley. Con­tre Moi is born from vanilla. Matière Noire ex­plores the bal­ance of patchouli and white flow­ers. And fi­nally, Mille Feux uses a mix of Chi­nese os­man­thus and leather. and May Rose straight from Grasse, France (the first time the process was ap­plied to flow­ers from the area). In do­ing this, he was able to achieve his goal in pro­duc­ing floral notes that copied the fresh, dewy qual­ity of blooms still in the field. With this tech­nol­ogy, “you’re not boil­ing the flow­ers as in clas­sic ex­trac­tion tech­niques,” says Jac­ques. In­stead, the process traps the CO2 in the air and through some ba­sic chem­istry, trans­forms the CO2 mol­e­cules into a liq­uid. “You then mix that with your flow­ers at a very low tem­per­a­ture, as low as 20˚C, and you main­tain the frag­ile, volatile el­e­ments of the flow­ers.”

1“Squirt a golf ball-sized amount into your palm, then loosely scrunch it into the lengths of your hair, but not so it all dis­solves,” rec­om­mends Ge­orge.

2Ap­ply like a pro

“Al­ways make sure that you get a uni­form, all-over ap­pli­ca­tion. This will make styling eas­ier, as the hair will be evenly prepped and will keep hold,” adds Syd.

3“Fo­cus on roots and mi­dlengths. Mousse re­ally grips the hair and cre­ates vol­ume, so avoid dry ar­eas (which are usu­ally the ends),” says Aaron.

4“A pro­fes­sional tip for get­ting an even ap­pli­ca­tion? Dip your comb into a dol­lop of mousse be­fore run­ning it through your hair,” sug­gests Adam.

The face of the new Louis Vuit­ton fra­grances, French ac­tress Léa Sey­doux.

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