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With 71.9 mil­lion In­sta­gram fol­low­ers, a best-sell­ing app and a cov­eted beauty range, Kylie Jen­ner is the In­sta-fairest of them all. “I feel like I’m an inspiration for young girls who want to stand on their own.” “Peo­ple think they know ev­ery­thing about

Glamour (South Africa) - - All About You - How did you get into fash­ion?

ur­ing the hour that Kylie Jen­ner has sat for this in­ter­view on the pa­tio of her home in Cal­abasas, US, the 19 year old will have amassed nearly 4 000 new In­sta­gram fol­low­ers. “I get 100 000 new fol­low­ers ev­ery day,” the Keep­ing Up with the Kar­dashi­ans star says from be­hind a phone em­bla­zoned with big lips. Just over nine mil­lion more, and she’ll outdo her half-sis­ter Kim Kar­dashian West and be­come reign­ing Queen of In­sta­gram. Is it a run­ning joke be­tween her and her fa­mous sis­ters? A bit of light-hearted sib­ling ri­valry? “No. We don’t joke about so­cial me­dia.”

Why would they? Aside from shrewd busi­ness sense and dev­as­tat­ing bod­ies, so­cial me­dia has been the sin­gle most help­ful ca­reer and for­tune-boost­ing tool in the Kar­dashian/jen­ner house­hold. But whereas Kim, Kourt­ney and Khloé had to mas­ter the art in their 20s, Kylie and her model sis­ter Ken­dall were so­cial-me­dia bred. Kylie was six when Face­book launched, eight when Twitter ar­rived and 13 when In­sta­gram be­gan.

Now a vir­tu­oso of all three plat­forms (with over 105 mil­lion fol­low­ers in to­tal), this savvy teenager has an abil­ity to pro­pel fash­ion and beauty trends that may sur­pass that of her older sis­ters.

Hairstylists swear by her ex­ten­sions range, Kylie Hair Kou­ture; Ken­dall + Kylie, the Top­shop cloth­ing and shoe brand she launched with her sis­ter, is go­ing from strength to strength; and it’s now her ‘break­ing the in­ter­net’ with the launch of her Kylie Lip Kit – a col­lec­tion of pen­cil lip liners and match­ing liq­uid matte lip­sticks in eight shades – which sold out within min­utes last Novem­ber. And again this year in Fe­bru­ary. And again when a new shade was added.

“I’ve been so sur­prised. I didn’t think my lip kit would be so huge – and the fact that peo­ple can’t get it is crazy,” she says. “But my goal wasn’t to al­ways have it sell out: I want girls to get it as eas­ily as pos­si­ble. It’s just that no mat­ter how much we make, it sells out even faster.”

So­cial pi­o­neer

‘The Kylie Ef­fect’ isn’t so much a re­sult of her ap­pear­ance on Keep­ing Up with the Kar­dashi­ans as her ad­dic­tive on­line per­sona. Her Kylie Jen­ner Of­fi­cial App – which fea­tures pho­tos, videos, and beauty and style tips – topped the itunes chart the mo­ment it launched last year, while her In­sta­gram merely hints at the life she has with her on-again off-again rap­per boyfriend Tyga, and BFFS – like Hai­ley Bald­win – rather than giv­ing full in­sight like other celebri­ties.

“Liv­ing in the spot­light means peo­ple think they know ev­ery­thing about me. They don’t. I only show what I want them to see,” she says. “And in time, I’ll slowly start mov­ing be­hind the scenes. The show has to end even­tu­ally, and I’m not go­ing to leave un­til we’re all done with it, but by 20 I want to have the whole of my cos­met­ics line out, be­cause that’s my pri­mary fo­cus. I def­i­nitely don’t want to be do­ing any­thing else that would make me more pub­lic. But so­cial me­dia will al­ways be a huge part of what I do – and it’s also re­ally im­por­tant for my #Iam­morethan cam­paign.”

The anti-bul­ly­ing In­sta­gram cam­paign Kylie launched last Septem­ber en­cour­ages vic­tims to speak out and help oth­ers. And the cause wasn’t cho­sen at ran­dom. “I wasn’t bul­lied at school, be­cause I went to a small pri­vate school where I knew ev­ery­one. It was so­cial me­dia that in­spired me to start the cam­paign,” ad­mits the girl who grew up on re­al­ity TV… with on­line bul­lies.

“The haters”, as she calls them, had opin­ions on ev­ery­thing, from her early ru­moured re­la­tion­ships with Cody Simp­son and Jaden Smith to her looks and filled lips that have be­come her mo­tif. “I’ve been deal­ing with it all my life,” she sighs, and for a minute, this con­fi­dent young en­tre­pre­neur, in her de­signer track­suit and R36 mil­lion home, looks as vul­ner­a­ble as any 19 year old. “The good thing is that now I can get over it su­per fast. If it does af­fect me, it’ll be for one minute and then it’s be­hind me – and I’ll rarely re­spond.”

Me­dia marvel

When we men­tion one of our favourite Kylie troll quashes, – “Stop sip­pin’ on that hat­er­ade” – she laughs. “I just don’t un­der­stand why peo­ple do it. I guess some peo­ple are sad and in­se­cure. But deal­ing with it all has only made me stronger. I mean, yes, there are mean com­ments, but when I make a pub­lic

ap­pear­ance, there may be 5 000 peo­ple there, so I started to re­alise that to keep on pro­gress­ing was all that mat­tered. Plus, I just re­ally be­lieve the more peo­ple who love you, the more there will be mean things said about you. So just keep on get­ting big­ger, bet­ter and stronger.”

Rather than feel hemmed in by the ti­tle of ‘role model’, she prefers to think of her­self as “an inspiration to young girls”. “I do feel like I in­spire them, be­cause I’m al­ways chang­ing up my look and ex­per­i­ment­ing. One week I’ll be re­ally glam and girlie, and the next, a punk with blue hair. I see a lot of girls fol­low­ing my trends and, be­cause they’re ex­per­i­ment­ing, be­com­ing more com­fort­able in their own skin.”

Does she con­sider her­self a fem­i­nist like Kim? “I mean, of course I do, but I don’t stand up in pub­lic a lot that way. Not that I don’t feel things in my per­sonal life, but yes: I do con­sider my­self a fem­i­nist. I’m a young woman and I don’t de­pend on a man or any­body else. I make my own money and start my own busi­nesses, and I feel like I’m an inspiration for a lot of young girls who want to stand on their own.”

Work­ing girl

It’s im­por­tant to Kylie for peo­ple to un­der­stand that all that was passed down to her from her par­ents was busi­ness ac­u­men. “I haven’t had a dol­lar of my mom’s money for five years. Ever since I started earn­ing my own money, I’ve paid for ev­ery­thing. And my par­ents are proud of me, be­cause I’ve al­ways told them I wanted to do my own thing. And now that I know what that is, some­thing I’m pas­sion­ate about, they’re happy.”

Kylie’s re­la­tion­ship with the woman “I still call ‘Dad’” is par­tic­u­larly strong. “I love sup­port­ing her with things like her M·A·C cam­paign. She was so ex­cited when it was an­nounced, and called me im­me­di­ately so we could go to sup­per and cel­e­brate.” Does she give Cait­lyn ad­vice? “Not on what to do, but on style and makeup, yes. She loves the lip kits and gives them to all her makeup artists and friends. She’s proud of me be­cause she knows how hard I work.”

Not only does Kylie write ev­ery Tweet and post ev­ery In­sta­gram her­self, but she never un­plugs (“If I leave In­sta­gram for a week… can you imag­ine? It’s such a big part of my job”), pre­sides over ev­ery meet­ing and does her own ac­count­ing. “I like to know ex­actly what’s go­ing on [with my fi­nances] and I’m quite care­ful with what I spend. We all are as a fam­ily.”

With a 9.29 square me­tre walk-in wardrobe, it’s hard to be­lieve. “I have a room for my shoes, but I wear a lot of low-end items, chain store brands that I don’t tell any­body about,” she laughs. “And I don’t like splurg­ing, un­less it’s on cars. That’s what I spend the most on.”

Life be­hind the lens

Al­though it may seem that Kylie has it all, not many would envy what suc­cess means in terms of its re­stric­tions on nor­mal life. She’d planned on do­ing a busi­ness de­gree, for ex­am­ple, but “doesn’t see it hap­pen­ing now. I can’t imag­ine my­self sit­ting in a class­room,” she ad­mits. “I think it would be more dis­tract­ing for peo­ple than ben­e­fi­cial.”

Does she re­gret hav­ing had the world watch her grow up? “No, be­cause I still en­joy it, and it’s the best job to work with your fam­ily. Plus, I don’t think the way things are now is nec­es­sar­ily about be­ing on the show. I think other things made it hard for me to do nor­mal things.”

Like go­ing to par­ties, which make her un­com­fort­able and anx­ious when try­ing too hard to have fun with friends. “But when you’ve been do­ing this a while, you re­alise there are things you can and can’t do, and I’m al­ways aware that my friends haven’t ex­pe­ri­enced many of the amaz­ing things I have,” she ad­mits. “So of course, it has all been a bless­ing.”

And through all the up­heavals of the past few years, one thing has kept Kylie calm and sane: “My fam­ily,” she says. “Yes, there have been tough mo­ments, but imag­ine how dif­fer­ent, how much harder, it would’ve been if we hadn’t had one other.” And with that, she dives back be­hind her phone, lost to the world.

Imag­ine be­ing able to see your­self in looks you spot­ted on a man­nequin or in a cat­a­logue in a mat­ter of min­utes, and all with­out leav­ing the com­fort of your home, let alone get­ting changed. “Gro­cery shop­ping to be done? You will be able to pop on a head­set and walk through a vir­tual re­al­ity store, se­lect­ing what you need and then have it all de­liv­ered to your door via an un­manned drone,” says Merle. If this sounds like some­thing out of a movie, know that it be­came a re­al­ity in Jan­uary when Mastercard launched Gro­ceries by Mastercard, an app that can be loaded onto a Sam­sung Fam­ily Hub fridge for fu­ture use. The down­side to all of this con­ve­nience? “It could lead to a de­cline in smaller, lo­cal busi­nesses, as they will lose their con­ve­nience fac­tor,” says Merle.

We’ll need to adapt and adopt new skills

A ‘shar­ing econ­omy’ will be the norm by 2025. “Think car shar­ing or cross-skilled, hy­brid work­forces,” says Dion. “This will be the re­sult of ad­vances in the form of mech­a­ni­sa­tion and ro­bot­ics. Drones will fill the sky as they de­liver goods to our homes and con­duct sur­veil­lance – from crowd con­trol to scan­ning thou­sands of num­ber plates. And traf­fic lights will be re­placed by ro­bots, some­thing that has al­ready been im­ple­mented in In­dia.”

We’ll also need to ac­quire new skills in or­der to stay in the work­force, as a host of new ca­reers in­volv­ing man­u­fac­tur­ing, de­sign­ing and main­tain­ing new tech­nol­ogy emerge.

Florence, Rome, Mi­lan… the names alone con­jure up images of mag­nif­i­cent his­toric build­ings, cob­bled streets – and women and men who look like off-duty movie stars. Ex­cept, they’re not movie stars. They’re reg­u­lar Ital­ian folk do­ing one of the things that Italians do best: dress­ing exquisitely. As for in­spir­ing style icons, you could say that San­dro Bot­ti­celli’s Venus and Leonardo da Vinci’s Mona Lisa were two of the first, but how about Sophia Loren, Mon­ica Bel­lucci and Chiara Fer­ragni among oth­ers? So, how do those stylish Italians do it? That’s what we asked Cris­tian Gal­luzzi and Clau­dio Sousa of Cape Town’s Ital­ian de­signer la­bel Gal­luzziegini.

Cris­tian Af­ter study­ing fash­ion de­sign in Mi­lan, I ap­pren­ticed for a tailor for three years. Then, in 2002, a friend and I opened a shop just out­side Mi­lan. It was hard as we had plenty of com­pe­ti­tion, but with per­se­ver­ance and tal­ent the busi­ness grew, and we moved into evening wear and wed­ding dresses. Around 13 years later, we opened three more shops and then, af­ter a trip to SA in 2014, we

What should you wear to a glam­orous party? Italians are very con­scious of dress­ing ap­pro­pri­ately. Be con­ser­va­tive dur­ing the day (no re­veal­ing clothes or bright colours) and bring on the sexy at night.

If you’re curvy, we sug­gest wear­ing a long mer­maid-style gown with del­i­cate embroidery or bead­ing – you can go all out with em­bel­lish­ments for evening!

If you’re ath­letic or have a boy­ish fig­ure, a dress with a cinched waist and a full lace skirt will give the il­lu­sion of curves.

A jump­suit is great if you don’t want to wear a dress. The most flat­ter­ing cut is when it’s fit­ted at the top and loose on the bot­tom.

Ac­tress Mon­ica Bel­lucci.

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