The next big thing Crys­tal Kasper and Palesa Mahlaba of The Duo Desk

Glamour (South Africa) - - Glamour Health -

For most us of, turn­ing up at events in the same out­fits as some­one else would be cause for em­bar­rass­ment or ir­ri­ta­tion. But for Crys­tal Kasper, 28, and Palesa Mahlaba, 29, it was the spark for a cre­ative new ven­ture.

“Crys­tal and I met two years ago. She was my as­sis­tant when I was fash­ion edi­tor at True Love,” says Palesa. “When I went free­lance, she helped out, and it was around that time that we found our­selves show­ing up for shoots and events co­in­ci­den­tally dressed alike.”

In­spired by in­ter­na­tional blog­gers like Cailli and Sam Beck­er­man, who were mak­ing twin­ning a trend, Palesa and Crys­tal set up their In­sta­gram ac­count, The Duo Desk (@the­duodesk), in June 2015.

They made a strong and strik­ing team. Palesa, with her back­ground in fash­ion and PR, had 64k fol­low­ers on In­sta­gram (@sim­ply­palesa), and Crys­tal, with her back­ground in mar­ket­ing, had her own blog, New Hip­ster, as well as 48.1k In­sta­gram fol­low­ers (@newhip­ster­style).

Within six months, the pair were host­ing events, giv­ing trend talks and col­lab­o­rat­ing with brands like Sun­glass Hut and Witchery. Next up in their strat­egy: a web­site fo­cus­ing on fash­ion, life­style and beauty as well as an on­line con­sul­tancy for so­cial me­dia mar­ket­ing and PR.

De­spite the ap­peal of twin­ning, how­ever, Crys­tal and Palesa also want their in­di­vid­u­al­ity to shine through.

“The dif­fer­ence be­tween fash­ion and style is that style isn’t in­flu­enced by oth­ers,” notes Palesa.

Crys­tal adds, “My per­sonal style is con­stantly evolv­ing as I dis­cover new things about my­self.”

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