The style icon Jackie Burger

Glamour (South Africa) - - Glamour Health -

With her plat­inum crop, red lips and sig­na­ture blend of vin­tage and mod­ern, mas­cu­line and fem­i­nine looks, Jackie Burger has been in­flu­enc­ing and in­spir­ing SA style for over 25 years – and she has the ca­reer to prove it, with ex­pe­ri­ence as a fash­ion di­rec­tor, magazine edi­tor, mar­ket­ing brand man­ager, wardrobe ad­vi­sor and cu­ra­tor for the De­sign Ind­aba Expo.

The win­ner of SA Style and Africa Fash­ion awards, Jackie was study­ing so­ci­ol­ogy at Stel­len­bosch Univer­sity when she dis­cov­ered the two el­e­ments that have be­come leit­mo­tifs in her closet ever since: “the al­lure of vin­tage and the ap­peal of menswear.” In the years that fol­lowed, she added SA de­sign­ers to that mix, be­com­ing a renowned pro­po­nent of lo­cal tal­ent.

It was in a mo­ment that en­cap­su­lated all of those in­flu­ences and in­ter­ests that Jackie de­vised the next step in the cre­ative cy­cle of life that she holds dear.

“I had been work­ing with a busi­ness coach and con­sid­er­ing new ini­tia­tives, and I was vis­it­ing the Parisian apart­ment of my icon, Coco Chanel, when the idea came to me,” she re­calls. “Think­ing about Chanel’s pi­o­neer­ing spirit and the his­tory of sa­lons, I thought, why not cre­ate my own space, a place where women can gather to con­verse, ex­change ideas and gain knowl­edge.”

The re­sult was the ground­break­ing Salon 58, launched in March last year. Sit­u­ated in a glo­ri­ous space in Stel­len­bosch’s PJ Olivier Art Cen­tre, this is where style comes to life at soirées that fea­ture in­ven­tive cat­walk shows, in­trigu­ing panel dis­cus­sions and sen­sual ex­pe­ri­ences that cel­e­brate fem­i­nin­ity and ca­ma­raderie.

All in all, it’s been quite a jour­ney for the West­ern Cape farm girl who once saw trips to the town of Worces­ter as a thrilling op­por­tu­nity to buy mag­a­zines and “see how smart women dressed.”

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