Floral fragrances are still the biggest sellers, but this season, designers have added an edge to these classics. Choose your next signature, here.
Two choices: embellishment to the max (try the DIY ideas in our Fashion Flash section) or pure simplicity. Or, perhaps both?
The skirtThis 1970s fave is a Boho beauty’s BFF, and we love the figure-flattering highwaisted midi.
Your sense of smell is so emotionally charged that the mere whiff of certain ingredients can instantly lift your mood, ignite a memory or transport you to an imaginary destination. And fashion designers know that in the same way as a great pair of heels can transform your posture and confidence, the right fragrance can shift your attitude and selfexpression. All of which leads to these luxurious, runway-inspired creations – florals with a modern difference. Which one will you be wearing next? Feel like a catwalk queen with the aromatic expression of these adored fashion brands.
1Asstriking as the Coach handbags that are worn by celebs like Alicia Keys and Taylor Swift, Coach The Fragrance EDP 50ml (R1 190) contains sultry rose and confident pink pepper.
2PradaLa Femme EDP 50ml (R1 455) combines sensual frangipani, beeswax and vanilla, and its gleaming bottle fits into that of the matching male fragrance.
3AlexanderMcqueen EDP 50ml (R1 535) includes night-blooming flowers that are picked just before dawn. The result is sweet, seductive and heady.
4Thecool younger sister of the Abercrombie & Fitch brand, Hollister Wave for Her EDP 50ml (R695) will remind you of island holidays, with its warm hibiscus notes.
The Yves Saint Laurent collection is named after great fashion staples, and like the classic coat, Trench EDP 125ml (R3 400) is versatile and iconic, with enticing citrus and iris.
5L’atelierde Givenchy Immortelle Tribal EDP 100ml (R2 925) is warm and honeyed, with hypnotic Mediterranean immortelle flowers in its irresistible mix. Lighter, brighter or more sensual – small tweaks and added notes give big results!
1Jewelleryhouse Van Cleef & Arpels launched their iconic aldehyde floral in 1976. Now meet So First EDP 50ml (R1 090), with its sparkling white flowers.
2Alighter version of the enticing original, with sensual ylang-ylang and bergamot, Gucci Bamboo EDT 50ml (R1 245) has the added charm of mandarin.
3DKNYBe Tempted EDP 50ml (R995) is a sultry, Oriental take