Kenk­endada dalll

’t couldn though t she Jenne r when we Kenda ll s, Just famou wrong . get more us all proved

Glamour (South Africa) - - All About You -

Once con­sid­ered the ‘shy one’ of the Kar­dashian-jen­ner clan, Ken­dall Jen­ner, 21, could never last the night at a sleep­over be­cause she’d grow too home­sick. “Af­ter ev­ery­one fell asleep, I’d call my dad, bawl­ing, and he’d say, ‘All right, I’m on my way,’” she re­calls.

But this year in par­tic­u­lar, Ken­dall has grown no­tably more con­fi­dent. Per­haps it’s be­cause her as­cent from re­al­ity-tv star­dom to the pin­na­cle of the fash­ion world is now com­plete.

It started at Marc Ja­cobs’ au­tumn 2014 show, when pho­tos of her with edgy bleached brows and a sheer top ex­ploded on the in­ter­net, a move that was strate­gi­cally planned. (“This is my big kick­off to start and grow my ca­reer,” she told a re­porter.) Later that year, she landed a coveted con­tract as a face of Estée Lauder; her sta­tus was ce­mented in 2015, when she closed a Chanel show in Paris, walk­ing the run­way alone.

Through­out her rise, Ken­dall’s deft han­dling of so­cial me­dia has made her ar­guably the world’s most in­flu­en­tial model right now (she has 20.2 mil­lion fol­low­ers on Twit­ter and 67.9 mil­lion on In­sta­gram). Which raises the ques­tion: why are we all so ob­sessed?

For starters, fans of Keep­ing Up with the Kar­dashi­ans have in­vested nine years in watch­ing her grow up. De­spite the pub­lic scru­tiny, she main­tains a cru­cial bit of mys­tery and never comes off like she is try­ing too hard. “I want my In­sta­gram to look good. You go through peo­ple’s pages and it’s all self­ies or their butts. I love a good belfie (a selfie of your butt) – don’t get me wrong,” she says. “I post those ev­ery once in a while.”

And of course, she wears clothes beau­ti­fully – it’s her job, af­ter all. You be­lieve they fit her style, that she’s not play­ing a role, whether or not she is.

It also helps to have an in­ner cir­cle of glam­orous, so­cial me­dia-savvy friends, in­clud­ing mod­els Gigi Ha­did, Cara Delev­ingne and Hai­ley Bald­win, with whom Jen­ner got match­ing bro­ken­heart tat­toos. “This is go­ing to sound lame, but we call our­selves the Su­per Nat­u­ral Friend Group, be­cause we all have such cool in­di­vid­ual lives and have been dream­ing about them since we were young,” says Ken­dall, who’s fiercely loyal to her co­terie. “I’m a Scor­pio, so I stick to peo­ple. If I love you, I love you. But if I don’t like you, you’re screwed.”

Ken­dall con­trols her so­cial me­dia, but sig­nif­i­cantly, it does not con­trol her. On Twit­ter, she re­cently wrote, “Put that away and talk to me” – lyrics to a James Blake song, but also her mantra. “I find it of­fen­sive if you’re with some­one at sup­per and they’re just sit­ting on their phone the whole time,” she says. “I take that per­son­ally. Like, am I not in­ter­est­ing enough for you to talk to me? It’s so crazy be­cause even though we all talk about try­ing to be present, ev­ery­one wants to be in the fu­ture now.”

She sighs. “I def­i­nitely have close friends, and even some fam­ily mem­bers, who are so con­nected to their phone and can’t get off it.” She re­calls a hol­i­day she took with her sis­ter, Kylie, 19, three years ago. “It was the first time we had ever been to this beau­ti­ful place, and we were sit­ting in a car,” she says. “I was just zon­ing out, tak­ing it all in, and Kylie wouldn’t put her phone down. I said, ‘It’s crazy to me that you’re not ex­pe­ri­enc­ing this.’ That was the mo­ment it clicked for me, and I didn’t like it. So some­times I delete In­sta­gram or Twit­ter or Snapchat off my phone for a few days.”

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