Re­boot your job search

Want to make a ca­reer change? Linkedin’s Cather­ine Fisher lays down the law on on­line eti­quette.

Glamour (South Africa) - - Work -

Dur­ing my ten­ure as Linkedin’s se­nior direc­tor of cor­po­rate com­mu­ni­ca­tions, I’ve seen how so­cial me­dia has lev­elled the play­ing field for ev­ery­one – you’re not wait­ing to be asked for your CV, you’re build­ing your pro­fes­sional brand now. Here are three ways to stand out.

1Choose your plat­form I al­ways rec­om­mend crosspro­mot­ing your work across dif­fer­ent so­cial me­dia chan­nels, but what and where you post mat­ters. Your Linkedin pro­file should rep­re­sent how you want to be seen as a pro­fes­sional; Face­book and Instagram are more per­sonal. But re­mem­ber: once you put some­thing out there, it’s out there. Be­fore I tweet, I think, ‘Would I want my boss to see this?’

2Share your in­dus­try smarts If you’re not show­ing off what you’re do­ing, you’re not as mar­ketable as your peers who are out there of­fer­ing their per­spec­tive. Post about some­thing in your field that you truly have an opin­ion on. It can be as easy as lik­ing some­one’s status, shar­ing a story or more in-depth like writ­ing a blog. I saw one Linkedin post by a shop­ping cart pro­fes­sional (yes, that’s a whole in­dus­try!). It didn’t get a mil­lion views, but it did res­onate with that small net­work. Man­agers are look­ing for peo­ple with that kind of im­pact.

3Avoid fluffy lan­guage I see these all the time – and they just sound mean­ing­less. • In­stead of “I am creative,” say “I won a pres­ti­gious mar­ket­ing award for my work on the com­pany’s breast can­cer cam­paign.” • In­stead of “I’m a prob­lem solver,” say “I solved my com­pany’s in­ven­tory is­sue by im­ple­ment­ing a track­ing sys­tem.” • In­stead of “I’m re­spon­si­ble,” say “I was recog­nised for never miss­ing a dead­line.” Be spe­cific. This is your chance to shine!

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