Mas­ter class

Do you love a state­ment bag? Then how about this in­cred­i­ble arm candy?

Glamour (South Africa) - - News -

Louis Vuit­ton hosts the mas­ter class

ev­ery fash­ion lover knows about the value of an in­vest­ment piece – a style buy that raises the game of any out­fit, cre­at­ing fash­ion state­ments that look amaz­ing for years to come. And when it comes to in­vest­ment pieces, an ac­ces­sory bear­ing the Louis Vuit­ton mono­gram is right up there with the most cov­etable of all.

But how about com­bin­ing that fash­ion in­vest­ment with a price­less old mas­ter, via the vi­sion of a con­tem­po­rary art star? That’s what we’re talk­ing about when it comes to ‘Mas­ters’, a sen­sa­tional new col­lab­o­ra­tion be­tween the Amer­i­can artist Jeff Koons and the Louis Vuit­ton brand.

“To me, art is some­thing which lets us be­come more aware of our life, our po­ten­tial and what we can be­come,” says the artist, whose ex­u­ber­ant and provoca­tive mo­tifs in­clude in­flat­able flow­ers, bal­loon an­i­mals, sexy bod­ies and mir­rored sur­faces. (It’s an ap­proach that has put his sculp­tures, pho­tog­ra­phy and paint­ings at the fore­front of the cre­ative scene for decades, cul­mi­nat­ing in the 2013 sale of his Bal­loon Dog sculp­ture for $58 mil­lion (R758 000 000), mak­ing it the most ex­pen­sive work ever sold.

When it came to the col­lab­o­ra­tion with Louis Vuit­ton he says, “We both had the same ob­jec­tive: we wanted to use ma­te­rial, tex­ture and colour to com­mu­ni­cate and to cre­ate some­thing de­sir­able.”

As for Louis Vuit­ton, the brand has long and ex­ten­sive ties with the art world, via its foun­da­tion

“Art is some­thing which lets us be­come more aware of our life, our po­ten­tial and what we can be­come.”

in Paris and its trend­set­ting his­tory of work­ing with a wide range of cre­ative lead­ers.

There was the icon­o­clas­tic Stephen Sprouse ‘Graf­fiti’ col­lec­tion of 2001, the multi-coloured mono­gram col­lab­o­ra­tion with Ja­panese artist Takashi Mu­rakami in 2003. There have also been partnerships with Damien Hirst, James Tur­rell and Ola­fur Elias­son.

When it comes to the ‘Mas­ters’ col­lec­tion, just imag­ine your­self in a gallery that is filled with works by the world’s most fa­mous and beloved painters. And then imag­ine th­ese mas­ter­pieces re­worked through the look­ing glass of a blue sphere, and the re­sult is the Jeff Koons col­lab­o­ra­tion.

The se­ries: ac­ces­sories fea­tur­ing Vin­cent Van Gogh’s Wheat Field with Cy­presses, Peter Paul Rubens’ The Tiger Hunt, Jean-hon­oré Frag­o­nard’s Girl with a Dog, Ti­tian’s Mars, Venus and Cu­pid, and Leonardo’s Mona Lisa. The in­cred­i­bly de­sir­able 51-piece line in­cludes

scarves, key­chains and wal­lets, but the high­light is un­doubt­edly the hand­bags, all em­bla­zoned with the Louis Vuit­ton mono­gram, the name of the mas­ter and Jeff Koons’ sig­na­ture bunny.

Avail­able in select Louis Vuit­ton stores and at a popup store in New York, US.

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