Jenevieve Lyons

Known for her min­i­mal­ist eco-fash­ion, Jenevieve Lyons also uses her de­signs to raise aware­ness on so­cial is­sues.

Glamour (South Africa) - - Style -

My mood board is based on a fu­sion of re­search and con­cepts run­ning within my brand at the mo­ment. The new col­lec­tion – First Line, which de­buted at the Mercedes-benz Fash­ion Week Cape Town 2017 – is my core in­spi­ra­tion and di­rec­tion.

My in­spi­ra­tion

I was in­spired by back is­sues of Na­tional Ge­o­graphic from the ’80s. The mag­a­zines de­pict African raw sur­round­ings and cul­tures that still carry rel­e­vance to­day. It’s a con­tin­u­a­tion of my re­search around al­binism and in­di­vid­u­al­ity found within our African cul­tures and iden­ti­ties.

The images were ac­cu­mu­lated over time, mostly found within my sur­round­ings or on In­sta­gram, as well as dur­ing trend fore­cast­ing. I felt they ap­pealed to the Jenevieve Lyons aes­thetic.

The look and feel

A colour pal­ette from the deep tones that can be found within our African land­scapes; the beauty and op­u­lence that these tones carry, as seen on the back­ground of the mood board. I haven’t in­cluded fab­ric swatches, as this is just the pri­mary in­spi­ra­tion, which will then be fur­ther ren­dered into a num­ber of mood boards – di­rected, for ex­am­ple, specif­i­cally to kidswear or Spring/sum­mer 2017. Fab­ric swatches will be in­cor­po­rated at that stage for each rel­e­vant col­lec­tion.

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