Jenevieve Lyons

Known for her minimalist eco-fashion, Jenevieve Lyons also uses her designs to raise awareness on social issues.

My mood board is based on a fusion of research and concepts running within my brand at the moment. The new collection – First Line, which debuted at the Mercedes-benz Fashion Week Cape Town 2017 – is my core inspiration and direction.

My inspiration

I was inspired by back issues of National Geographic from the ’80s. The magazines depict African raw surroundings and cultures that still carry relevance today. It’s a continuation of my research around albinism and individuality found within our African cultures and identities.

The images were accumulated over time, mostly found within my surroundings or on Instagram, as well as during trend forecasting. I felt they appealed to the Jenevieve Lyons aesthetic.

The look and feel

A colour palette from the deep tones that can be found within our African landscapes; the beauty and opulence that these tones carry, as seen on the background of the mood board. I haven’t included fabric swatches, as this is just the primary inspiration, which will then be further rendered into a number of mood boards – directed, for example, specifically to kidswear or Spring/summer 2017. Fabric swatches will be incorporated at that stage for each relevant collection.