What it means to be an It-girl

The Maybelline It-girl squad comprises personalities from around the world, all of whom epitomise the brand’s new tag line, ‘Make It Happen’. The line-up includes model Rizanna Purcell, vloggers Gina Shkeda and Liah Yoo, and now our own K Naomi. To learn more and to be inspired to embrace your own unique beauty, check out the Maybelline Youtube series Gloss in the City.