Louis Vuitton’s work of art

How does a luxury brand like Louis Vuitton stand out from the crowd? By securing a venue so exclusive it has never agreed to host a fashion show before: the Louvre. And then by getting them to host you on the one day of the week they are traditionally closed: Tuesday.

Nicolas Ghesquière presented Louis Vuitton’s autumn line in February in the Cour Marly, an imposing wing that houses French sculptures commissioned by King Louis XIV in the 1700s. Nicolas relied on nothing but lighting to enhance the space as models walked up and down stairs, through a maze of front rows. The result was exclusive, simple, sophisticated – not unlike the brand itself.