Track the fashion icon from her first store to the scent named in her honour.
1910 Chanel opens a hat shop, CHANEL MODES, in Paris. It takes her just three years to launch three big trends: simple blazers, sweaters and trousers.
1918 The rst Chanel Couture house opens its doors on 31 Rue Gabon. Women ock to the revolutionary designer.
1921 Chanel N°5 is born. The rst fragrance to be named after a fashion label, it remains one of the best-selling scents of all time.
1924 The rst Chanel makeup line of lipsticks and face powders launches.
1925 Coco Chanel designs her signature tweed jacket.
1926 Vogue features Chanel’s LBD calling it “a uniform for women.” We agree!
1957 Two-tone Chanel heels hit stores! Their secret: they make feet look smaller and legs longer.
1971 At 88, Coco passes away in the Hôtel Ritz Paris where she lived for over 30 years.
1983 Designer Karl Lagerfeld joins the company with incredible effect.
2001 The bestselling Coco Mademoiselle fragrance comes out.
2002 The Chanel Chance scent is inspired by the quote, “I saw a chance, and seized it.”
2017 To express the courageous spirit of the young Gabrielle, perfumer Olivier Polge creates his ultimate fantasy ower by combining orange blossom, ylang-ylang, tuberose and jasmine. The result is an addictive burst of freshness that settles with rich sophistication.