WED­DING BLISS: LADY MARMALAIDE TASTES SWEET SUC­CESS

Lady Marmalaide judged best in SA for wed­ding bou­tique dresses

Go! & Express - - Front Page - MADELEINE CHAPUT

LADY Marmalaide East Lon­don re­cently won the Top Ven­dor Wed­ding award for best bridal bou­tique in the coun­try.

Owned by Mandy Sey­mour and com­pet­ing along­side some of the top bridal bou­tiques from all over South Africa, Lady Marmalaide claimed the tro­phy for a sec­ond con­sec­u­tive year.

The cat­e­gory in­cludes the en­tire bou­tique ex­pe­ri­ence and win­ners are judged through pub­lic vot­ing plat­form in or­der to make it to the top three, be­fore Top Ven­dor Wed­ding Awards judges choose the win­ner.

Sey­mour has been a bride her­self, and, after ex­pe­ri­enc­ing what a bride goes through – the ex­cit­ing and some­times gru­elling process of plan­ning a wed­ding and most im­por­tantly, get­ting the per­fect dress – she re­alised that there was a need for a bridal bou­tique of­fer­ing a won­der­ful ex­pe­ri­ence for East Lon­don brides.

“Brides are al­ways will­ing to travel as far afield as Jo­han­nes­burg or Cape Town to find beau­ti­ful dresses for their spe­cial day. Why shouldn't they be able to have the same ex­pe­ri­ence here in East Lon­don?” a de­ter­mined and pas­sion­ate Sey­mour said.

“We've grown from strength to strength, es­pe­cially in the last year or so. Word of mouth has re­ally been my great­est ad­ver­tise­ment and I'm so grate­ful to all my clients who have be­lieved in me.”

Lady Marmalaide of­fers a com­fort­able and per­sonal ex­pe­ri­ence in an el­e­gant set­ting. The bou­tique’s clean dé­cor adds to its ele­gance while Sey­mour's help­ful and cheer­ful per­son­al­ity, lends to its homely and happy at­mos­phere.

The shop boasts an ar­ray of Demetrios and Cos­mo­bella de­signs as well as de­signs from the 2018 col­lec­tions of Nicole Sposa and Modeca.

“I'm very re­laxed here and my main goal is to make sure brides leave Lady Marmalaide feel­ing con­tent and con­fi­dent.” They are often very anx­ious when they ar­rive, so I aim to make the ex­pe­ri­ence as en­joy­able and stress-free as pos­si­ble,” Sey­mour said. She prides her­self in mak­ing sure her brides are well taken care of.

“I once had a bride who phoned me on her wed­ding day. “She was bawl­ing her eyes out [cry­ing] on the phone, I couldn't even make out what she was say­ing ex­cept that she needed a dress. I squeezed her in be­tween ap­point­ments and in 45 min­utes she found some­thing she loved.”

The bou­tique's suc­cesses are very much a di­rect re­sult of the won­der­ful ex­pe­ri­ence and at­mos­phere Sey­mour prides her­self on, as well as her at­ti­tude in the face of ad­ver­sity.

“I owe a lot to my late dad, he built this place up from scratch for me. His pass­ing was very hard on me, but I've taken full ad­van­tage of ev­ery op­por­tu­nity and pulled through. I'd like to think that he'd be re­ally proud of this place, he is a big part of the bou­tique and its suc­cesses,” she said.

Pic­ture: MADELEINE CHAPUT

NUM­BER ONE: Lady Marmalaide, East Lon­don, has again been ad­judged best bridal bou­tique in South Africa. The bou­tique won the Top Ven­dor Wed­ding Award re­cently, which has made owner Mandy Sey­mour very proud

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