Mommy’s Lit­tle Cy­borg – Meet Gen­er­a­tion Al­pha

Meet Gen­er­a­tion Al­pha

In Flight Magazine - - IN THIS ISSUE -


Gen­er­a­tion Al­pha, made up of chil­dren born from 2010 on­wards, has al­ready at­tracted the at­ten­tion of mar­keters and start-ups around the world.

This is not sur­pris­ing when one con­sid­ers that, ac­cord­ing to the Cartoon Net­work New Generations Study, chil­dren be­tween the ages of four and 14 al­ready con­trol $1.8 bil­lion in an­nual spend­ing power. This spend­ing power is made up of a com­bi­na­tion of “pester power” – the un­canny abil­ity small chil­dren have to nag their par­ents into mak­ing pur­chases they oth­er­wise would not con­sider – and di­rect pocket money spend­ing. In the UK, chil­dren un­der the age of five re­ceive an av­er­age of £2 (ap­prox­i­mately R34) a week as pocket money. In South Africa, ac­cord­ing to a

Par­ sur­vey, most kids un­der the age of ten “earn” R20 a week.That adds up to a lot of money when you take into ac­count that 2.5 mil­lion Al­phas are born each week.

So what can we ex­pect from this tiny tar­get mar­ket?


If you thought Mil­len­ni­als were spoiled by their par­ents, just wait un­til you see how those same Mil­len­ni­als are rais­ing their lit­tle Al­phas. Mil­len­ni­als want to give their off­spring ev­ery­thing they had as chil­dren, plus ev­ery­thing they ex­pected and did not suc­ceed in achiev­ing for them­selves as adults. Mil­len­ni­als are hav­ing chil­dren later in life than pre­vi­ous generations, and they are hav­ing fewer chil­dren per fam­ily when they do have them.This means that Mil­len­ni­als have more time, more money and en­ergy to spend on their off­spring than pre­vi­ous generations. Gen­er­a­tion Al­pha will have the high­est stan­dard of liv­ing in hu­man his­tory.


Al­phas will be the most ed­u­cated gen­er­a­tion ever. Not only are Al­phas self-ed­u­cat­ing from the crib with tablet and mo­bile phone apps, their par­ents and schools are push­ing them to suc­ceed. The UK govern­ment wants for­mal school­ing to start at age two. In South Africa, grade triple-zero is now non-ne­go­tiable for ad­mis­sion into most pri­vate pri­mary schools. In the US, places like Stan­ford Univer­sity and the Mas­sachusetts In­sti­tute of­Tech­nol­ogy (MIT) are of­fer­ing com­puter cod­ing sum­mer camps for kids as young as six years old. All this ad­di­tional ed­u­ca­tional in­put in­di­cates that Al­phas are set to be even more en­trepreneurial and self-suf­fi­cient than their pre­de­ces­sors.


The Al­phas are true dig­i­tal na­tives. They are hy­per­con­nected to the In­ter­net. Th­ese tiny “screenagers” were given iPads and iPhones as paci­fiers since they came home from the hos­pi­tal.They learn to nav­i­gateYouTube be­fore they say their first words. Com­mon Sense Me­dia re­ports that kids un­der the age of eight spend an av­er­age of 48 min­utes a day star­ing at a mo­bile de­vice screen. But watch out: Mo­bile de­vices have been dubbed “dig­i­tal co­caine” for chil­dren, due to how ad­dic­tive screen time is for small peo­ple. Psy­chol­o­gists and ed­u­ca­tors are still un­sure of the na­ture and ex­tent of the ef­fects early In­ter­net ex­po­sure has on de­vel­op­ing brains. We

will have to wait and see how the re­sults of our global tablet­nanny ex­per­i­ment will pan out for the next gen­er­a­tion.


Gen­er­a­tion Al­pha is al­ready the most quan­ti­fied gen­er­a­tion in his­tory. Smart, wear­able baby mon­i­tors like Sprout­ling and Hatch con­nect ba­bies with the In­ter­net 24/7, and al­low para­noid par­ents to mon­i­tor their off­spring’s ev­ery vi­tal sign and growth mile­stone. Now, as hu­mans be­come more and more en­meshed with tech­nol­ogy, the Al­phas are on track to be­com­ing the first hu­man cy­borg gen­er­a­tion. Chaotic Moon Stu­dios has al­ready de­vel­oped semi-per­ma­nent tech-tat­toos which con­tain a mi­crochip and cir­cuit board which al­lows par­ents and health­care pro­fes­sion­als to mon­i­tor chil­dren’s vi­tal signs through an app. Look­ing fur­ther into the fu­ture, thought-leader Elon Musk has pro­posed that we im­plant cir­cuit boards into our brains to help us to com­pete with in­creas­ingly in­tel­li­gent Artificial In­tel­li­gence, thereby com­plet­ing our hu­man-cy­borg con­ver­sion.

In short, th­ese lit­tle cyborgs are set to be the health­i­est, wealth­i­est, smartest hu­mans ever.Are you ready for them?

Th­ese tiny “screenagers” were given iPads and iPhones as paci­fiers since they came home from the hos­pi­tal. They learn to nav­i­gate YouTube be­fore they say their first words.


Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.