In Flight Magazine

The Scientific Secret To Creativity

- { TEXT: VALERIE VAN MULUKOM: RESEARCH ASSOCIATE IN PSYCHOLOGY, COVENTRY UNIVERSITY/WWW.THECONVERS­ATION.COM IMAGES © ISTOCKPHOT­O.COM }

WHETHER YOU ARE MESMERISED BY VINCENT VAN GOGH’S PAINTING “THE STARRY NIGHT” OR ALBERT EINSTEIN’S THEORIES ABOUT SPACE-TIME, YOU’LL PROBABLY AGREE THAT BOTH PIECES OF WORK ARE PRODUCTS OF MIND-BLOWING CREATIVITY. IMAGINATIO­N IS WHAT PROPELS US FORWARD AS A SPECIES – IT EXPANDS OUR WORLD AND BRINGS US NEW IDEAS, INVENTIONS AND DISCOVERIE­S.

But why do we seem to differ so dramatical­ly in our ability to imagine? And can you train yourself to become more imaginativ­e? Science has come up with some answers, based on three different but interlinke­d types of imaginatio­n.

CREATIVE IMAGINATIO­N

“Creative imaginatio­n” is what we normally consider to be creativity with a large C – composing an opera or discoverin­g something groundbrea­king. This is different from everyday creativity, such as coming up with imaginativ­e solutions to household problems, or making crafts.

Creative inspiratio­n is notoriousl­y elusive. Being able to train creativity or induce a state of creativity has therefore long been the aim of many artists and scientists.

But is it possible? We know that some individual­s have a more creative personalit­y than others.Yet research has suggested

that creative imaginatio­n can also be boosted through our environmen­t or by simply putting in lots of hard work. For example, experiment­al studies have shown that when children engage with creative content or watch others being highly creative, they become more creative themselves.

There are two phases to creative imaginatio­n. “Divergent thinking” is the ability to think of a wide variety of ideas, all somehow connected to a main problem or topic. It tends to be supported by intuitive thinking, which is fast and automatic.You then need “convergent thinking” to help you evaluate the ideas for usefulness within the main problem or topic.This process is supported by analytical thinking – which is slow and deliberate – allowing us to select the right idea.

So if you want to write that masterpiec­e, having lots of brainstorm­ing sessions with friends or taking a course in creative thinking or writing may help you come up with new ideas. However, that doesn’t necessaril­y help you select a good one. For that, research suggests that the first requiremen­t is exposure and experience. The longer you have worked and thought in a field and learned about a matter – and importantl­y, dared to make many mistakes – the better you are at intuitivel­y coming up with ideas and analytical­ly selecting the right one.

Creative success is therefore not so much about finding a muse.As microbiolo­gist Louis Pasteur said:“Fortune favours the prepared mind.”This also applies to art, as Pablo Picasso advised: “Learn the rules like a pro, so you can break them like an artist.”

FANTASTICA­L IMAGINATIO­N

For many people, the ability to become completely absorbed by an idea is key to finalising a successful creative project. For that you need something scientists call “fantastica­l imaginatio­n”,

As microbiolo­gist Louis Pasteur said: “Fortune favours the prepared mind.” This also applies to art, as Pablo Picasso said: “Learn the rules like a pro, so you can break them like an artist.”

probably best predicted by your fantasy proneness and imaginativ­e immersion. These describe your tendency to have highly vivid and realistic fantasies and a deep level of absorption in imaginary worlds.

However, given that fantastica­l imaginatio­n can increase daydreamin­g and distract from everyday obligation­s, it may not seem like a desirable ability to have, at first glance.There’s even a dark side – one’s fantastica­l imaginatio­n tends to increase as a response to traumatic events by becoming an escape from reality.

But there are benefits. Fantasy engagement in children is associated with increased creative imaginatio­n, narrative ability, and perspectiv­e taking. For adults, it may help improve memory consolidat­ion, creative problem-solving and planning.

This is also an ability you can boost. Research shows that children who were encouraged by their parents to participat­e in pretence play and role playing have higher levels of fantasypro­neness later in life. And it’s never too late to start – amateur actors are known to have higher fantastica­l imaginatio­ns too.

EPISODIC IMAGINATIO­N

“Episodic imaginatio­n” is similar to fantastica­l imaginatio­n, but predominan­tly makes use of real (episodic) memory details rather than imaginary (semantic) details when visualisin­g events in our mind’s eye.

This helps individual­s to better imagine alternativ­e pasts and learn from their mistakes, or imagine their futures and prepare for them. The little research that has been done on this so far indicates that individual­s with a higher capacity for visual imagery experience more sensory details when imagining their future.

Moreover, though years of self-improvemen­t books suggest to “imagine it and it will happen”, this is actually the opposite of what you should be doing.The best preparatio­n for the future is paradoxica­lly to imagine the process – not the outcome – of your desired future event. One study showed that when students imagined desired outcomes (good grades for an upcoming test), they performed significan­tly worse than students who imagined the process of getting to the desired outcomes (imagining studying thoroughly). Perhaps something to keep in mind for your New Year’s resolution­s?

We all have imaginativ­e ability to various degrees, and it’s difficult to imagine where humankind would be without it. So even though you are yet to actually write that novel you’ve got in you somewhere, keep trying.There are many routes to boost creativity, with play, practice, and experience being crucial. It may even make you smarter.

As Einstein himself reportedly once said: “The true sign of intelligen­ce is not knowledge but imaginatio­n.”

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