Indwe - - Ceo Letter -

A warm and fes­tive wel­come aboard your SA Ex­press flight. What­ever your des­ti­na­tion this fes­tive sea­son, re­mem­ber that at SA Ex­press #WeF­lyForYou!

As al­ways, our friendly and ef­fi­cient cabin crew are avail­able to make sure that your jour­ney is com­fort­able and en­joy­able. Should you re­quire any kind of as­sis­tance, please do not hes­i­tate to ask.

2017 has been a re­mark­able year. There have been tri­umphs, chal­lenges and lessons, and – un­be­liev­ably – an en­tire year has come and gone.

As we pre­pare to en­joy the merry sea­son in the com­pany of loved ones and friends, it is im­por­tant to pause for a moment and re­flect on the year that has passed. The SA Ex­press team has taken the time to gauge how far we have come, and what still needs to be done in or­der to ac­com­plish the goals we have set for 2018. In or­der to face the fu­ture with con­fi­dence, we need to glean lessons from your feed­back – as you are our most im­por­tant in­vestor.

My per­sonal highlights in­clude fos­ter­ing bet­ter re­la­tion­ships with im­por­tant stake­hold­ers, namely our pas­sen­gers and sup­pli­ers, as ev­i­denced by the pos­i­tive feed­back we con­tinue to re­ceive. This means that through bet­ter com­mu­ni­ca­tion, we have been able to im­prove on many as­pects of our ser­vice of­fer­ing, and aim to do more to meet and ex­ceed our cus­tomers’ ex­pec­ta­tions. The touch points that I have men­tioned in a pre­vi­ous let­ter con­tinue to be the yard­stick with which we mea­sure our per­for­mance.

Our air­port op­er­a­tions are one ex­am­ple of this. The team is fo­cused on im­prov­ing our pre-flight checks, cus­tomer ser­vice value chain, ef­fec­tive com­mu­ni­ca­tions amongst stake­hold­ers, and real-time cus­tomer com­mu­ni­ca­tions. We are gain­ing trac­tion in mak­ing our re-en­vi­sioned SA Ex­press a re­al­ity while striv­ing for con­tin­u­ous im­prove­ment in these areas. Your pa­tience and sup­port have in­sured that we know what our pas­sen­gers want and ap­pre­ci­ate from our air­line. Thank you for im­mea­sur­able sup­port in this pe­riod of trans­for­ma­tion.

These lessons have meant that we have also had to re­view other re­la­tion­ships with our stake­hold­ers, in­clud­ing our sup­pli­ers. I am pleased to an­nounce that the ap­pli­ca­tion for liq­ui­da­tion against the air­line was with­drawn. While the le­gal process was due to a dis­pute per­tain­ing to the quan­tum, it is im­por­tant re­as­sure you, our pas­sen­gers, that SA Ex­press will con­tinue to be an im­por­tant con­trib­u­tor to the South African econ­omy and avi­a­tion in­dus­try, and we will stick to our un­der­tak­ing of con­tin­u­ous im­prove­ment for fi­nan­cial and op­er­a­tional sus­tain­abil­ity.

De­cem­ber is also a time that we as a nation ob­serve 16 Days of Ac­tivism for No Vi­o­lence Against Women and Chil­dren. This pe­riod also in­cludes Univer­sal Chil­dren’s Day and World AIDS Day. SA Ex­press and its em­ploy­ees fully sup­port this year’s theme: “Count me in: to­gether mov­ing a non-vi­o­lent South Africa for­ward.” The cam­paign con­tin­ues to raise aware­ness amongst South Africans about the nega­tive im­pact of vi­o­lence against women and chil­dren on all mem­bers of so­ci­ety. As a proudly South African state-owned com­pany, we pledge our sup­port to this cause.

As we look for­ward to 2018 – a new year promis­ing a fresh start, and a new op­por­tu­nity to do things right – we have set an ob­jec­tive of con­sid­er­ably im­prov­ing on our on-time per­for­mance. This is more than a New Year’s res­o­lu­tion, it is our promise to you, our pas­sen­gers, who re­main our most val­ued in­vestors.

I wish to per­son­ally thank you for your con­tin­ued sup­port this year and look for­ward to hear­ing from you, so please tell me about your SA Ex­press ex­pe­ri­ence on vic­tor.xaba@fly­ex­press.aero.

From the SA Ex­press fam­ily to yours, we wish you a pros­per­ous and happy New Year.

Ditho­riso Vic­tor Xaba

Act­ing Chief Ex­ec­u­tive Of­fi­cer

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