Free workshop for Grade 12, 11 and 10 learners

THERE have been drastic changes in the growth rate and landscape of certain industries. Many that have had success in the past, with graduates naturally flocking to that sector, now find themselves stalling, with graduates struggling for employment. These sectors have become saturated – however, many young people have not realised the shift and are still studying towards fields that are becoming increasingly redundant. Change agents such as technology, incorporating both the internet and mobile devices, are some of the contributors that have downscaled such fields by offering more efficient and effective ways of completing certain tasks.

The same technologies, however, have also created vast opportunities and have stimulated a boom in certain sectors. In this regard, the media sector is taking the lead – and is rapidly becoming the centre of all industries. McDonalds couldn’t sell a burger and Toyota can’t sell a car without the support of the media sector – from the radio jingle “I’m loving it” to television adverts, billboards and magazines as well as online websites that allow consumers to interact with and “virtually” experience the product.

The creative media sector is responsible for all of these activities – making almost all industries that sell or promote a product, dependent on the work of this dynamic sector. Furthermore, this industry also stands well on its own as the entertainment sector we all know and love. The Sector Education and Training Authority (Seta) conducts annual surveys which indicate the skills demand by industries through work place skills plans and annual training reports.

The growth in the media and communications sector has been hugely highlighted, with it recognised as “scarse and critical skills” sector.

“It is concerning that young graduates may not be aware of the opportunities that exist within the creative media and communications sector, especially if they have a passion for it,” explains Kevin Palium, head of Creative Arts College.

“Nothing is more depressing than allowing a young mind to be imprisoned in a redundant taskoriented system, only for their work and skills to ultimately be replaced by an App.

“We would therefore like to invite all Grade 12, 11 and 10 learners to a workshop about the creative media sector that will provide insight into these fields including the requirements, approach, expectations, scope and opportunities.”

This workshop is run by industry professionals, giving learners the exceptional opportunity of interacting directly with them and thereby making an informed decision regarding their future.

The workshop will be held in the auditorium of the Richards Bay Civic Centre at 5 Mark Strasse Street, Richards Bay from 8:30am to 2:30pm on Saturday, September 9.

To participate, confirm your attendance by calling 081 589 1088 or e-mail info@creativearts.co.za.