Disrupting a $45-billion global industry
is that most campaigns are neither tested nor adapted to suit the needs of the local market, particularly here in Africa,” said Trevor Wolfe, co-founder of delvv.io. “This is not because brand managers and agencies don’t know better, they do, but the existing tools make it harder, not easier to tailor to different demographics and markets. We’re working to change that.”
Endeavor entrepreneur Trevor Wolfe (32), originally from New York, has led international product and marketing roles at global media and research houses like TNS, WPP, Gerson Lehrman Group and technology startup Moveline. His co-founder Remon Geyser (31) brings his background in brand science and creative analysis from the world’s largest supplier of brand equity trackers, Millward Brown.
Delvv.io is specifically targeting major brands and agencies but has also begun offering access to SMEs who previously did not have access to research resources. The platform makes the process of research seamless, making it easy to tap into its network of creative professionals and receive immediate feedback on local trends, brand activity and on how best to make a brand’s communications locally relevant to any country or market. This gives brands, among other things, the confidence they need to expand their products into Africa. For each project, the algorithm of the platform determines the best panel of the most relevant creative experts to provide external, unbiased feedback in a confidential manner. Actionable insights are gathered and compiled, localised to the target country, region or demographic. This solves the research problem at hand within seven days, instead of the industry average of 60 days.