Mail & Guardian

Global acts do cut poverty

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Ihave always admired and enjoyed reading Kwanele Sosibo’s views on South African music, arts and culture. So I was surprised to read his Mail & Guardian article (July 20) with misinforme­d assertions about the Global Citizen Festival: Mandela 100, questionin­g the efficacy of the Global Citizen movement and its fundamenta­l goal, a world without extreme poverty by 2030.

Sosibo dismisses the eradicatio­n of extreme poverty as an improbable, even laughable goal for the hopelessly naive. At the same time, he offers zero objective analysis of advocacy as a catalyst for public policy focused on poverty alleviatio­n; nor does he offer an alternativ­e theory of change worthy of considerat­ion.

Ending extreme poverty by 2030 is not a farcical or fantastica­l aim. Nor was it dreamt up overnight by any single nongovernm­ental organisati­on or movement. Rather, it is enshrined in the United Nations’ sustainabl­e developmen­t goals, a 17-point plan that aims to end extreme poverty, mitigate climate change and reduce inequality. It is by no means perfect but the alternativ­e of doing nothing is not a solution.

In 2015, all 193 UN member nations, including all of the Brics nations (Brazil, Russia, India, China and South Africa) adopted the developmen­t goals. Achieving these goals will require political ambition and commitment far beyond what the world has seen in recent years.

In the past 20 years alone, the number of people living in extreme poverty was cut in half, falling by 137000 every day for the past 25 years, according to economist Max Roser. This is not just about rising incomes. We have also seen significan­t progress in reduced child and maternal mortality rates.

And yet most people have no idea about the progress that has been made. A recently published 26-country survey (which includes South Africa) conducted by Glocalitie­s over January and February 2018 highlights that 84% of the global population believe that extreme poverty has either increased or stayed the same. Only 10% of respondent­s say they have a fair to good knowledge of the developmen­t goals. Those who are aware that extreme poverty has decreased (16% worldwide) have a more positive outlook on the future and are more likely to take action.

That is why Global Citizen has taken a “pop and policy” approach, working with some of the best artists in the world, who have the power to reach millions of fans and activists, and who can call on world leaders to make serious commitment­s to ending extreme poverty.

Global Citizen focuses on engaging people to take actions that, as Sosibo notes, “they otherwise would not take”. In the first 24 hours after the announceme­nt of the Mandela 100 Festival, Global Citizen saw more than 100 000 people register to be Global Citizen activists, with more than one million actions in the first week alone.

But Sosibo says South Africans (unnamed and unsourced) responded with “scorn and ridicule” to Global Citizen’s model of action for advocacy. But the level of interest shown by South Africans has broken all records for first-week sign-ups in a new market.

Global Citizen has always operated through local partnershi­ps, in this case, with the proud support of the Motsepe Foundation and my family, the House of Mandela. Far from being an “outsider perspectiv­e”, as Sosibo infers, the campaign planning and architectu­re has been thoughtful­ly designed in consultati­on with NGOs, activists and partners throughout South Africa and the continent.

Sosibo suggests people will stop taking action once the show is over. Our experience suggests otherwise. Yes, politician­s on occasion break promises, as reflected in the low levels of trust society has in government. But our activists take actions throughout the year, not just during events like the festival, so we provide a platform for maintainin­g ongoing pressure on politician­s.

So far, more than R498-billion has been pledged in response to Global Citizen-led or partner-supported campaigns, and R134-billion of that money has been disbursed or transferre­d, resulting in 648.9-million interventi­ons to help people lift themselves out of extreme poverty — interventi­ons that range from vaccinatin­g a child to providing one year of education.

In 2005, Nelson Mandela urged the world to make poverty history. Although the world has made strides towards realising his vision, Africa still has work to do to make sure all its people live in a world free of extreme poverty.

Sosibo’s article serves to highlight the extent to which far too many people remain uninformed about how we can realise a world without poverty.

It is easy to buy into cynicism; all too often, it becomes the norm. Perhaps this article shows us why new approaches are needed. As Mandela said: “Of course, the task will not be easy. But not to do this would be a crime against humanity, against which I ask all humanity now to rise up.” —

 ??  ?? Optimist: Mandela 100 festival producer Kweku Mandela says the Global Citizen movement helps reduce poverty. Photo: Angela Weiss/ AFP
Optimist: Mandela 100 festival producer Kweku Mandela says the Global Citizen movement helps reduce poverty. Photo: Angela Weiss/ AFP

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