The mobile revolution continues… in the office
Mobile phones, and smartphones in particular, have fundamentally changed how we live and work. Ushering in the new age of now, mobility has played a central role in empowering customers to demand more from the businesses they deal with, and is now empowering companies to serve those customers more eectively.
Mobile devices and social media have created a layer across our world, revolutionising companies, products and customers forever. The starting point for any digital transformation initiatives therefore must lie rooted in a true converged next generation network, a proper well thought through IP Telephony or Uni ed Communications (UC) strategy, and most importantly, a mobile strategy supported by these.
The millennials were the drivers behind smartphone adoption and increased use of social networking in our business and personal lives. The next generation – Generation Z – is the video generation. They will be the drivers of further mobility through their demands for a seamless experience across platforms.
In the future, mobile voice plans will disappear in favour of VOIP and Uc-based solutions. The emergence of Generation Z in the workforce is changing the communications landscape even more than millennials did. Generation Z views email and desk phones as ineective forms of communication, but considers the smartphone indispensable. As a result, UC solutions that sync with smartphones to give the smartphone experience on the desk will become a business necessity in the near future.
Generation Z is more focused on communication being eective, where millennials are about the convenience and eciency. Business communications will therefore have to have more of a focus on in-person interaction, through collaboration and video conferencing, than the messaging culture that millennials embraced.
These changes will apply throughout the enterprise. The future workplace will have to cater to the needs of its Generation Z staas well as customers. This means that the channels through which employees collaborate need to be as eective as the channels through which customers interact with a business. E-mail, telephony, Instant Messaging, video collaboration, team collaboration, business social media, business noti cations, corporate cloud apps, travel management, contact lists, etc., will have to behave the same way they do on a smartphone. They will have to be integrated, and easily accessed in one central location.
What’s next? Get tomorrow’s mobility, today and take care of your business anywhere, anytime.