Strength­en­ing Africa’s Tourism Sec­tor

Nomad Africa Magazine - - Inside Issue -

Africa is home to some of the fastest-grow­ing economies, and rev­enues from tourism in Africa al­ready rep­re­sent more than dou­ble the amount of donor aid. Tourism is one of the Africa’s most promis­ing sec­tors in terms of de­vel­op­ment and while Africa ac­counts for 15% of the world pop­u­la­tion, it re­ceives only about 3% of world tourism. In the pre­vi­ous year, Africa re­ceived 56 mil­lion in­ter­na­tional tourists up from 26 mil­lion in 2000. In­ter­na­tional tourism re­ceipts amount to US$ 36 bil­lion or 7% of all ex­ports in the con­ti­nent.

Africa there­fore has a ma­jor op­por­tu­nity to har­ness the po­ten­tial of tourism to fos­ter de­vel­op­ment and in­crease its par­tic­i­pa­tion in the global econ­omy. In ad­di­tion, tourism cre­ates op­por­tu­ni­ties for mil­lions of host com­mu­ni­ties in Africa and pro­vides rev­enues for cul­tural and en­vi­ron­men­tal preser­va­tion. Cre­at­ing ca­pac­ity in Africa to de­velop and man­age a com­pet­i­tive tourism of­fer is thus fun­da­men­tal. Tourism prod­ucts are a key pil­lar in the de­vel­op­ment of any tourism des­ti­na­tion. The range and qual­ity of the tourism prod­uct of­fer­ing de­fines the com­pet­i­tive­ness and at­trac­tive­ness of tourism des­ti­na­tions and the vis­i­tors’ ex­pe­ri­ence.

In this edition, we take an in-depth look at tourism across dif­fer­ent re­gions of Africa. How can Africa fully tap into its mas­sive tourism po­ten­tial? In ad­di­tion, we did a spe­cial fo­cus on Africa’s so­lar pow­ered fu­ture and re­new­able en­ergy, are in­vestors keen?

It is with great plea­sure that we in­tro­duce to you Chris­tine Sia­manta, a new young Maasai jour­nal­ist on our ed­i­to­rial team, who went into the most re­mote part of Nairobi, Kenya to at­tend the an­cient Orngesherr Maasai cul­tural cer­e­mony (see page 38). Else­where in the South­ern part of the con­ti­nent, we ex­plore Stellenbosch be­yond the wine (page 88).

If you are a foodie vis­it­ing Kenya and at the same time look­ing for a restau­rant away from the hus­tle of the al­ways busy and noisy city of Nairobi, then you must check out our spe­cial restau­rant re­view on page 26 for top restau­rants that Kenya has got to of­fer.

Our team at No­mad Africa has em­barked on a mis­sion to make your travel ex­pe­ri­ence across Africa a mem­o­rable one. We be­lieve we can play our part by us­ing our unique me­dia plat­forms not only to cel­e­brate the con­ti­nent of Africa but to fur­ther strengthen its tourism sec­tor.

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