ME AND MY TECH

POPULAR MECHANICS has hunted down some of South Africa’s busiest and most successful people to find out what tech makes their lives better. – LUMK A NOFEMELE

Radio and television personality and successful entrepreneur GARETH CLIFF has been a household name for years. He stays on top of things with the help of his iphone 7 and Apple Watch.

iphone 7

How does the iphone 7 help you in your Q career? Cliffcentral.com is an online platform and we have A our own app, so the mobile phone is the primary interface for us and our listeners. I use that every day, along with social media apps that allow us to market and connect to consumers. I refuse to use it for email, except in emergencies. How long have you had your iphone 7 for? Since November last year. Would you say that this is a must-have gadget for a businessman like yourself? I think a smartphone is, but you don’t have to be an Apple fan like me. In fact all my techie friends use Android. I like iphone for its aesthetic/ user experience design. Is there anything you don’t enjoy about your iphone 7? Yes, I don’t love Siri. I think she could be a lot more useful. Also, the Maps app could be a little more accurate, but that isn’t Apple’s fault. What edge would you say your iphone 7 has over other phones you’ve used in the past? It processes faster, it has a terrific screen resolution and camera, and it’s less buggy than previous iphones. My particular model also has a lot of storage space, which helps.

Apple watch

What do you use your Apple watch for? I use it mostly for notifications and fitness apps. If you travel a lot (like me), it can be used for reminders, time differences and travel apps. How long have you had your Apple watch for? Just over a year. What did you think about wearables before getting your Apple watch? I thought they were stupid. But I’ve clearly changed my mind. How would you say your Apple watch has improved your life? Well, in small ways. But that’s how it starts…