THE NEWEST CAR COMPANY:

It isn’t Tesla or Faraday Future – it’s Genesis, Hyundai’s luxury division, which officially hung its shingle in late 2015. Hyundai has sold Genesis-branded cars for years, but those were merely the beachhead to get US buyers accustomed to the idea of an upscale Korean car. Now, Genesis is its own company and its latest sedans crib directly from the Lexus strategy in the early ’90s: meet or beat the established player in quality, performance and luxury at a significantly lower price. New Genesis models, like the twin-turbo, rear-wheel-drive G80 Sport (left), are an enticing proposition for the brand-agnostic: you’re paying for the car, not the badge. At least, not yet.