Richa’s debut as producer

ACTRESS Richa Chadha, pictured, now a producer, says she always wanted to make a film, which she would like to see as an audience.

She recently held the screening of her first production Khoon Ali Chithi.

“Digital medium is giving a lot of opportunities to filmmakers to make content of their choice. People used to tell me to get into production, but I haven’t thought about that as I was really busy.

“I always wanted to make content, which I like to see as an audience and that’s how I came on board to produce this film,” Richa said.

Khoon Ali Chithi, a Punjabi short film, is a love story set against the backdrop of turmoil in Punjab in the early 1990s.

The film’s screening was attended by celebrities including Imtiaz Ali, Ali Fazal and Swara Bhaskar.

Ali, who earlier worked in short films for digital platforms, feels short films are a great platform for content creators.

“It is very crisply made and gives a nice message,” said Ali, who has teamed up with Richa for Fukrey 2.

The actor also said the Fukrey 2 shoot had been completed and would be released in September.

Director Imtiaz feels that in a short film, irrespective of the genre, the creator can tell a story of his choice.

“As a film-maker, I feel this medium is amazing to express one’s creativity. In short film, you can tell a story of your choice irrespective of the genre. It gives you freedom when you are making short films.”

Actress Swara believes the audience’s attention span is declining day-by-day, so short films are a great platform to express one’s story.

“A short film is a new and exciting medium, which is getting explored by almost all film-makers.

“Our attention span is getting reduced, so now people prefer watching short films over full-length feature films. For every actor, any good story is an attraction, whether it’s in short film or a film.”

Actress Akshara Haasan feels the short format is a great platform to experiment, make mistakes and learn from.

“Short films are important. I have also directed a short film in which you get to experiment and make mistakes on small scale and get to learn out of it.” – IANS