Survey shows luxury opinions
WHEN it comes to buying high-end bags, most old school shoppers go for luxury products because of their social circle, a survey has revealed.
My Luxury Bargain, a portal for buying and selling pre-owned luxury, conducted a survey to understand the mindset of the old school and the new school female luxury shoppers.
The sample size was 300 women within an age group of 18 to 45.
The classification was users from 18 to 32 years were considered new school and 33 to 45 years old school, read a statement.
According to the survey, as many as 63% of old school shoppers bought luxury products because of their social circle and 37% new school shopper bought luxury products because of the feel good factor.
It also showed that 52% of old school shoppers said they would stick to brands like Louis Vuitton, Chanel and Gucci, while 48% of new school shopper said they would try new brands like Saint Laurent, Miu Miu, Givenchy and Balenciaga.
According to 57% of old school shoppers, the price of the bag had to be justified by the size and the brand name, whereas 43% of new school shoppers bought what they liked without any justification.
As many as 68% of old school shoppers preferred to shop abroad and 32% of new school shoppers shopped through reputed foreign and domestic websites.
When it came to accessories by high-end brands, 28% of old school shoppers said they would not buy luxury designer accessories, but 72% of new school shoppers were willing to buy them and use them in an innovative way. – IANS