GET MUCH MORE WITH POST

YOUR favourite newspaper is now augmented. Which means that stories and adverts in POST now come with additional value. This includes videos, slide shows, oneclick purchases and other digital links to help you get the best out of your reading experience.

Independent Media, supported by Augmenta, has launched a new editorial and advertising augmented reality (AR+) experience that allows you to access exciting content using your smartphone or tablet while reading the newspaper.

For advertisers, AR offers an opportunity to take readers to website and e-commerce sites, as well as to access audio and video that will deepen their engagement with your brand.

Viewing the content is a simple process.

First, you need to download the IOL app in your app store – it’s available for both iOS and Android.

Once you’ve done that, whenever you see an AR+ prompt on a picture or article in the paper, open your IOL app, tap the camera button, tap “SCAN” and aim your camera at the picture.

You will now be able to see the page come to life with video content, and you can then access other additional digital content right there and then.

Remember to also follow us on our social media platforms to keep track of all of our digital and social media content, and to comment on and share our posts.