Premier Magazine (South AFrica)
Abstract Originals in a League of their Own
Cape Town contemporary artist, Caro Allum, has specialized in abstract artworks for the past 18 years. She has established herself as one of the leading abstract artists in South Africa, and has built a reputation for creating large, luxury abstract investment paintings.
Allum attended the Ruth Prowse School of Art and graduated in 1997. Erik Laubscher (1927 – 2014), founder and director of the school for 25 years, who was famously turned down by the University of Cape Town because he “could not draw” before becoming one of the first ever artists to fetch more than R1 million on auction for his abstract works while still alive, had a huge influence on the journey of Allum as an abstract artist.
Allum has a natural ability to sense what a space needs and she makes it her absolute focus to create originals that add beauty and poise to a space. There is an element of timelessness to her pieces, and every piece of art she produces has its own personable signature. As Allum explains: “Good art is to take your soul on a journey, to provide a sense of sanctuary from the outside world.”
Clients that are investing in high-end properties and consulting with the best of designers should ensure that they invest wisely in their artwork selection so that it can continue to raise the value of the property. Allum’s artworks are an excellent way to ensure this. A symbiosis of design and art is of the utmost importance when creating another level of interior.
Allum has a diverse portfolio of art consultancies, galleries, and interior designers to which she dedicates her service. Allum finds the most rewarding part of her position as an artist is the trust and freedom that a client puts in her to create signature pieces for their interiors. Allum is able to channel the energy of her client as well as what the space needs through her painting process. Allum’s adventurous use of unorthodox materials and expressive style in which she paints is charged with energy and life force as well as a sense of earthy beauty. Allum explains that she morphs into a state of flow when creating, and what emerges seems to take on a life of its own.
Allum’s artworks have been sold to large corporates and various art investors both locally and internationally. Her works have graced the walls of Zener Schon Gallery in California, The CAMM Collective in Cape Town, Roche Bobois in Cape Town, Inspire Me Gallery in Dubai, The Space in New York, Avital Lang Gallery, as well as Hout Bay Gallery, Camps Bay Gallery, and various online galleries such as Saatchi Art.
For any enquiries or to book a consultation with Allum, please call +27 761 77 0534, visit www.caroallum.co.za, email info@caroallum.co.za , and find Caro Allum Contemporary Art on Facebook.