Ab­stract Orig­i­nals in a League of their Own

Premier Magazine (South AFrica) - - Contents - Text: Sup­plied Im­ages © Ryan Ab­bott, Caro Al­lum

Cape Town con­tem­po­rary artist, Caro Al­lum, has spe­cial­ized in ab­stract art­works for the past 18 years. She has es­tab­lished her­self as one of the lead­ing ab­stract artists in South Africa, and has built a rep­u­ta­tion for cre­at­ing large, lux­ury ab­stract in­vest­ment paint­ings.

Al­lum at­tended the Ruth Prowse School of Art and grad­u­ated in 1997. Erik Laub­scher (1927 – 2014), founder and di­rec­tor of the school for 25 years, who was fa­mously turned down by the Univer­sity of Cape Town be­cause he “could not draw” be­fore be­com­ing one of the first ever artists to fetch more than R1 mil­lion on auc­tion for his ab­stract works while still alive, had a huge in­flu­ence on the jour­ney of Al­lum as an ab­stract artist.

Al­lum has a nat­u­ral abil­ity to sense what a space needs and she makes it her ab­so­lute fo­cus to cre­ate orig­i­nals that add beauty and poise to a space. There is an el­e­ment of time­less­ness to her pieces, and ev­ery piece of art she pro­duces has its own per­son­able sig­na­ture. As Al­lum ex­plains: “Good art is to take your soul on a jour­ney, to pro­vide a sense of sanc­tu­ary from the out­side world.”

Clients that are in­vest­ing in high-end prop­er­ties and con­sult­ing with the best of de­sign­ers should en­sure that they in­vest wisely in their art­work se­lec­tion so that it can con­tinue to raise the value of the prop­erty. Al­lum’s art­works are an ex­cel­lent way to en­sure this. A symbiosis of de­sign and art is of the ut­most im­por­tance when cre­at­ing an­other level of in­te­rior.

Al­lum has a di­verse port­fo­lio of art con­sul­tan­cies, gal­leries, and in­te­rior de­sign­ers to which she ded­i­cates her ser­vice. Al­lum finds the most re­ward­ing part of her po­si­tion as an artist is the trust and free­dom that a client puts in her to cre­ate sig­na­ture pieces for their in­te­ri­ors. Al­lum is able to chan­nel the en­ergy of her client as well as what the space needs through her paint­ing process. Al­lum’s ad­ven­tur­ous use of un­ortho­dox ma­te­ri­als and ex­pres­sive style in which she paints is charged with en­ergy and life force as well as a sense of earthy beauty. Al­lum ex­plains that she morphs into a state of flow when cre­at­ing, and what emerges seems to take on a life of its own.

Al­lum’s art­works have been sold to large cor­po­rates and var­i­ous art in­vestors both lo­cally and in­ter­na­tion­ally. Her works have graced the walls of Zener Schon Gallery in Cal­i­for­nia, The CAMM Col­lec­tive in Cape Town, Roche Bobois in Cape Town, In­spire Me Gallery in Dubai, The Space in New York, Avi­tal Lang Gallery, as well as Hout Bay Gallery, Camps Bay Gallery, and var­i­ous on­line gal­leries such as Saatchi Art.

For any en­quiries or to book a con­sul­ta­tion with Al­lum, please call +27 761 77 0534, visit www.caroal­lum.co.za, email info@caroal­lum.co.za , and find Caro Al­lum Con­tem­po­rary Art on Face­book.

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