The First with Di­a­monds

Premier Magazine (South AFrica) - - Contents - Text: April Dwyer Im­ages © First Di­a­monds

Africa and di­a­monds have a long his­tory. Back in the 1800s, South Africa was dis­cov­ered to have a wealth of th­ese sparkling, much sought-af­ter gems, which com­pletely changed the di­a­mond industry for­ever.

From be­ing a place of find­ing pre­cious stones, Cape Town is now home to worl­drenowned de­sign­ers who, from the raw pre­cious stones, cre­ate mas­ter­pieces of bril­liant jew­ellery de­sign. One such place, in the heart of Cape Town, is First Di­a­monds.

The com­pany’s phi­los­o­phy is based on the think­ing that a di­a­mond “is more than a stone … it is a glit­ter­ing bea­con of cel­e­bra­tion. A scin­til­lat­ing sym­bol of life’s most cher­ished mo­ments.” Ev­ery client that walks through the doors of the First Di­a­monds stu­dio look­ing for a be­spoke piece – whether it be to cel­e­brate an en­gage­ment, wedding, or birth of a child – re­ceives a dis­tinc­tive, per­sonal ex­pe­ri­ence. Af­ter all, buy­ing a piece of jew­ellery is se­ri­ous busi­ness – it is go­ing to be with you for the rest of your life, and might even be passed down to the next gen­er­a­tion.

When a client ar­rives at the stylish stu­dio, cof­fee or cham­pagne is of­fered be­fore the First Di­a­monds’ gem­mol­ogy ex­perts guide them through the pur­chase of di­a­monds, Tan­zan­ite, and other pre­cious stones. Clients are en­cour­aged to take their time in or­der to fully ap­pre­ci­ate the im­pres­sive range of loose stones and hand­crafted jew­ellery items avail­able.

Ac­cord­ing to Brand and Mar­ket­ing Man­ager for First Di­a­monds, Heidi Wahl, “We guide clients in find­ing the di­a­mond or jew­ellery pieces that fit both their bud­get and per­sonal style. We truly lis­ten to what the client needs.”

As a “first hand of trade” whole­sale di­a­mond mer­chant, First Di­a­monds deals di­rectly with mines in South Africa, in strict ac­cor­dance with the Kim­ber­ley Process, and Tan­za­nia, pro­vid­ing unique ac­cess to some of the finest di­a­monds, Tan­zan­ite, and other pre­cious stones on the mar­ket. Af­ter the stones are cut and pol­ished, the re­spected Gem­mo­log­i­cal In­sti­tute of Amer­ica (GIA) in­de­pen­dently ver­i­fies the qual­ity, cut, and clar­ity of all loose stones. At First Di­a­monds, you cer­tainly get of­fered the best in the world of jew­ellery.

One of the lat­est col­lec­tions from First Di­a­monds is an ode to Africa and its nat­u­ral beauty: The African Earth Col­lec­tion. In this stun­ning range, First Di­a­monds chose to work with fan­cy­colour di­a­monds. The auburn, yel­low, and gold colours per­fectly cap­ture the beauty of the rolling sa­van­nah grass­lands, dra­matic land­scapes, and dazzling sun­shine of the con­ti­nent. The con­sid­ered use of yel­low, rose, and white gold fur­ther en­hances the beauty of each stone and echoes the vi­tal­ity of Africa. With each item built around a unique and ir­re­place­able fancy-colour di­a­mond, the

African Earth Col­lec­tion is the epit­ome of ex­clu­siv­ity.

When it comes to buy­ing a di­a­mond, size is not ev­ery­thing. Wahl ex­plains: “Most peo­ple sim­ply look at the size of a di­a­mond, but the price and qual­ity of a di­a­mond is also in­flu­enced by the colour, clar­ity, and cut of the stone. While the clar­ity and colour will cer­tainly af­fect the price, it is the cut that gives the stone its life and sparkle.”

Ex­clu­siv­ity, re­mark­able pre­cious stones, and cre­ative hands sculpt­ing unique and awe-inspiring pieces – th­ese fea­tures make First Di­a­monds the first when it comes to choos­ing where to go to, to cel­e­brate that spe­cial oc­ca­sion with the gift of jew­ellery.

The First Di­a­monds stu­dio is lo­cated at 5th floor, 33 Bree Street, Cape Town. For more in­for­ma­tion, visit www.first­di­a­monds.co.za.

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