Tlale teams up with beauty brand
FASHION powerhouse, David Tlale, is expanding his fashion brand into beauty.
The Vosloorus-born designer collaborated with beauty brand
Avon, to release an exotic summer collection. Inspired by xibelani, a Tsonga celebration skirt, the collection is all about empowering women through high-end fashion.
“The inspiration behind the collection is based on the xibelani skirt, which is a Tsonga celebration skirt that women wear for their dances, or sometimes as normal regalia daily.
“And fusing it with the underwater, making sure it becomes trendy, fashionable, and globally appealing,” said Tlale.
The launch, held in Melrose Arch, last weekend, was hosted by Pamela Mtanga.
Tlale first revealed a tote bag range, sling bags, sunglasses, caftan, a watch and as a cherry on top, a fragrance called Exotic by David
Tlale x Avon, for him and her.
Exotic for her is rich in feminine rose and jasmine notes that burst into a sultry medley of peach and mandarin, ending in fiery notes of amber.
And for him, the masculine fragrance with the untameable scent of blackcurrant tempered by seductive notes of plum and the simmering into a fiery base of sandalwood, is Tlale’s favourite. The partnership between the two brands is part of Avon’s “Watch Me Now” campaign, which is a celebration of women who are a reflection of what it’s like to be successful after being underrated for a long time.
On why they chose to work with Tlale for the second season, Bridget Bhengu, Avon Justine corporate communications director, said: “The reason we chose David Tlale was to bring access to what people would think was otherwise for the elite.
“We strongly believe in empowering women.
“We also wanted to promote inclusion and make sure that our representatives are empowered and indeed, what we have experienced in the past eight months with the first collaboration has been nothing but success. We are continuing with that to ensure that we stay true to that empowerment promise that we have as an organisation.”
The event ended with a starstudded fashion show held at African Pride Hotel’s pool deck, showcasing Tlale’s Spring/summer 21 collection, which included roma dresses, laser cut skirt, Savita blouse as well as the DT underwear collection for men.
The models included Mzansi’s Lala Hirayama as well as actors
Lunga Shabalala and Vuyo Dabula.