Saturday Star

Instagram,facebook target bullies and racists

- SAMEER NAIK sameer.naik@inl.co.za SAMEER NAIK sameer.naik@inl.co.za

SOCIAL media giants Facebook and Instagram have announced that they are ramping up efforts to ensure their platforms are kept safer and more inclusive.

The social media platforms said this week that they have put in place more preventati­ve measures and plan to take action on all content that goes against their community standards, which includes harassment and bullying, organised hate, hate speech, suicide and self-injury on their platforms.

Instagram was forced to relook at their community standards policy recently as bullying and harassment continued to spike on the applicatio­n.

The social media giant this week announced that violators would be permanentl­y banned via the account (and related linked info) used for the harassment of others. The social media firm has come under heavy pressure in recent weeks after a welter of cases in which Premier League footballer­s have

THE past few months have been anything but easy for popular local band Prime Circle.

The global Covid-19 pandemic has forced the band to cancel all its shows, as well as music festivals locally and around the world. As a result, the band lost all its income.

“Losing all our income has been very hard on everyone,” said Prime Circle’s frontman, Ross Learmonth.

“It’s hard to be battling and then having no way to help yourself, it’s been crazy times.”

The band were meant to do an extensive tour of Europe in the last few months, but all shows and tours have come to a complete halt due to the Covid-19 pandemic.

“We had planned a European tour and a local one, as well as our festival Primefest. It was a devastatin­g blow to us and our team,” said Learmonth.

While the past few months have been gruelling, Learmonth and his band finally have something to smile about.

In a week’s time, they will perform at a venue they hold very close to their hearts – but without any fans.

The band takes to the stage at the Ticketpro Dome in Johannesbu­rg for their Music in Empty Spaces concert, a 90-minute global streaming event on February 28.

The band launched their careers at received racist abuse.

From now on, anyone found to have sent abusive messages will have their accounts axed rather than suspended.

While Instagram already has sanctions and rules in place for abusive comments, it seems the rules fell into a “grey area” when applied to the direct messages of its users.

Facebook too says they will be clamping down on those who violate their Community Standards policies.

Last week, Facebook released its Community Standards Enforcemen­t Report. During the fourth quarter 2020, Facebook took action on 6.3 million items of bullying and harassment content, 6.4 million pieces of organised hate content, and 2.5 million pieces of suicide and self-injury content.

During the same time, Instagram took action on 5 million pieces of bullying and harassment content, 308 000 pieces of organised hate content, 6.6 million pieces of hate speech content, and 3.4 million pieces of suicide and self-injury content.

A Facebook company spokespers­on, who did not want to be named, told the Saturday Star the social media giants would be coming down hard on those violating their community standards policy.

“We have clear rules against hate speech and bullying and harassment on our platforms and take action whenever we find it,” said the spokespers­on.

“Hate speech has no place on our platforms. Period. We use a combinatio­n of technology and people to find and remove this content, with 15 000 dedicated content reviewers based around the world and sophistica­ted technology that we’re constantly working to improve.

“Our Community Standards Enforcemen­t Report, which we publish every quarter, shares global data on how we’re doing at enforcing our policies – where we’ve made progress and where we still have to improve, to hold us accountabl­e.”

While the social media giants were unable to provide exact numbers of how prevalent bullying and harassment, racism and hate speech are in South Africa on social media platforms, they said there has been significan­t improvemen­t compared to the past few years.

“While we do not provide country-by-country breakdowns or examples, our hate speech policy prohibits attacks against people based on their protected characteri­stics, including race, religion, nationalit­y, sex, gender identity, sexual orientatio­n, severe disability and disease.

“We also define ‘attack’ as violent or dehumanisi­ng speech, statements of inferiorit­y, expression­s of contempt or disgust, cursing, and calls for exclusion or segregatio­n. We strengthen­ed these policies last year to prohibit harmful stereotype­s.”

Those found guilty of violating the community standards policy could lose their account all together.

“When we become aware of content that breaks our rules, we remove the content and let the person who posted it know they’ve broken our rules. We also send them informatio­n about our policies to help them avoid sharing more violating content in future.

“If people continue to break our rules, we take stronger measures, which can include limiting them from using certain features, and ultimately losing their account altogether.”

Posting hate speech on social media platforms like Facebook and Instagram can also land an individual in prison. This all depends on a country’s law, said the Facebook company spokespers­on.

“Each country has their own local laws which citizens must abide by. We have invested in technology, processes and people to help us act quickly, so that violations of policies affect as few people as possible,” said Kojo Boakye, director of Public Policy, Africa.

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