Beachcomber sums up its aims in a sea shell
BEACHCOMBER Resorts & Hotels is changing its image and branding to highlight its strengths and aims as a group of landmark resorts.
The group, launched 65 years ago, has created a new logo inspired by the nautilus and with the letter “B” at the centre.
It says its reason for choosing the nautilus is that a “beachcomber” is someone “who collects the treasures the sea has left on the shore”.
The logo also represents the sun and the flow of water on the sand.
Beachcomber has adopted the slogan “The Art of Beautiful”, which its says reflects the concept at the heart of its new business project. It says the idea is the juxtaposition of beauty and good-heartedness.
”It is the essence of Beachcomber’s singularity – the beauty of a place inspires the beauty of the heart,” the group says.
“Without reinventing Beachcomber, we reveal its special feel and what makes it so different. Since there would be no art without artisans, we have developed a comprehensive set of rituals involving all our teams to welcome our guests.
“We are not reinventing who we are. We are merely bringing to life and celebrating the ‘goodness’ in our teams, recognising that each member is an ‘artisan’ who makes the difference and ensures that our guests come back year after year.”
The group says its success has also been built on long-lasting partnerships.
“We would not be where we are today without them. (We thank our guests) wholeheartedly for their friendship and commitment to our brand, our group and our teams. (We) look forward to building Beachcomber’s next chapter with (them).”