Cel­e­brate Ev­ery Day

SLOW Magazine - - Contents - Text & Im­ages © The Vel­vet Cake Co.

Think rain­bow cakes and red vel­vet lay­ers, dreamy cream cheese ic­ing and lots of sprin­kles, su­per fresh ev­ery­thing – and al­ways hand­made with love. This is The Vel­vet Cake Co., an ir­re­sistibly ex­cit­ing bak­ery in the heart of Cape Town.

But first, let’s go back to where it all started. Way back in 2010, a bright and aspir­ing pâtis­serie chef started a lit­tle cake shop called Treat, near her home in Cape Town’s north­ern sub­urbs. Within just two years, her cakes were so well known that or­ders out­stripped the bak­ery’s abil­ity to keep up. Spot­ting a gap that she knew she could fill, Jan­dri van Zyl opened a com­mer­cial bak­ery in 2012, and The Vel­vet Cake Co. was born.

With two vi­brant stores and an equally ex­cit­ing on­line plat­form of­fer­ing a wide range of cel­e­bra­tion cakes, The Vel­vet Cake Co. has since es­tab­lished it­self as one of the most suc­cess­ful, in­no­va­tive,

and cre­ative bak­eries in the area. But what makes this bak­ery such a spe­cial place? Ev­ery­thing is hand­made in their lo­cal fac­tory where they bake around the clock. Van Zyl and her team of ex­pe­ri­enced bak­ers are in­volved in ev­ery step of the pro­duc­tion process, and their mis­sion is to lis­ten to their cus­tomers and bake the best-tast­ing cakes us­ing top-qual­ity in­gre­di­ents. All of Vel­vet’s cakes and treats are freshly baked on the day, from their fa­mous cup­cakes, con­ve­nient cake cups, and var­i­ous cake slices to ev­ery sin­gle on­line cake or­der – “on the day” means fresh­ness guar­an­teed.

The next phase for this ex­cit­ing com­pany is ready to go, and it shouldn’t come as much of a sur­prise to see this lively brand go from strength to strength. The Vel­vet Cake Co. is tak­ing its sweet rep­u­ta­tion and branch­ing out, plan­ning two new stores sit­u­ated in two of Cape Town’s busiest malls: Canal Walk and Tyger Val­ley. These stores are set to make that one-stop mall ex­pe­ri­ence a lot sweeter. Van Zyl calls these very first store-fronts in busy mall en­vi­ron­ments the “ul­ti­mate cake-on-the-go”, with cus­tomers pop­ping in, grab­bing treats, and in­dulging while they shop.

This cake-on-the-go vi­sion in­spired the bak­ery team to in­vent an ex­clu­sive new treat for the new stores called Vel­vet Tubs. Vel­vet Tubs will con­sist of a range of baked cheese­cakes, pre­sented in a handy pa­per tub with a spoon – some­thing that’s easy to eat while walk­ing around, shop­ping, and brows­ing. The Vel­vet Tubs cheese­cake flavours in­clude red vel­vet, le­mon meringue, ap­ple crum­ble, and caramel. “We want our cus­tomers to be able to eat and en­joy our cakes while they walk around in the mall, and that’s how the Vel­vet Tubs came to be. With a lit­tle tub and spoon you’ll be able to walk, eat, and shop. Think of it as eat­ing ice cream from a tub, but in­stead of ice cream you’re eat­ing freshly baked cheese­cake,” Van Zyl says.

What other sweet treats can you ex­pect from their new stores? All the Vel­vet clas­sics every­one has come to love! Think choco­late, sweetie pie, carrot, red vel­vet, and vanilla cup­cakes, and rain­bow and le­mon meringue cups. Their best-sell­ing new Slices come in lots of flavours, in­clud­ing red vel­vet, caramel rain­bow, and carrot. Fresh cakes will also be avail­able, per­fect for last-minute par­ties or birth­days, and of course the Vel­vet Tubs in all the deca­dent cheese­cake flavours. And the best part? Be­ing able to sat­isfy your cake crav­ings seven days a week, from morn­ing un­til night. The lay­out and de­sign of the new stores will stay true to the happy vibe the Vel­vet cus­tomer loves. Think soft, mod­ern colours, ex­cit­ing prints, state-of-the-art dis­play fridges filled with those de­li­cious treats, and an eye-catch­ing wall proudly show­ing off their fa­mous Rain­bow Cake.

The Canal Walk branch will open this month, and the Tyger Val­ley store opens in Septem­ber.

For more in­for­ma­tion on The Vel­vet Cake Co., visit www.thevel­vetcakeco.com.

Fol­low The Vel­vet Cake Co. on their so­cial me­dia chan­nels on In­sta­gram at @thevel­vetcakeco and on Face­book @thevel­vetcakeco.

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