Created Unique

There are glasses and then there are glasses. LINDBERG, a family-owned premium eyewear brand headquartered in Denmark, is one of those brands that brings something else entirely to what it does. With an unprecedented 104 design awards to its name, LINDBERG made a name for itself back in the 1980s when they introduced lightweight titanium wire frames to the global eyewear market. Considered one of the most innovative leaders in international eyewear, LINDBERG completely redefine the experience of wearing glasses.

Founded in 1969 by optician Poul-jørn Lindberg and his son Henrik, who runs the business today, the LINDBERG brand holds meticulous attention to detail and outstanding craftsmanship at the heart of the brand. Henrik originally trained as an architect and his background has undoubtedly helped to guide LINDBERG as a company, from efficient and diligent manufacturing processes to the clean, minimalist design approach. Over the years, Henrik has made it clear that expansions is not the ultimate objective for LINDBERG. Rather, the company are focused on doing what they do best − making worldrenowned eyewear even better.

One of the defining features of a LINDBERG frame is that it has the ability to be entirely customised to suit its wearer’s needs. Specialist opticians are trained to guide every customer through the collection, helping them decide on the perfect model, colour, size and combination of materials. Much like the process of a customised wedding dress, customers are then measured and fitted in order for the perfect pair of glasses to be produced. While generally the eyewear industry is based on a customer choosing from what models are available in-store, the LINDBERG concept is entirely different and based on customisation, allowing every wearer to create a truly individual statement.

All eyewear in the LINDBERG collection share certain core characteristics: light, streamlined, adjustable, durable and skinfriendly. Some of the frames weigh as little as two grams, with many customers reporting they often forget that they are wearing glasses at all. LINDBERG glasses are streamlined, as they have been stripped of all unnecessary parts, and fully adjustable, eliminating the risk of any discomfort around the ear or nose areas. Because the brand works with premium materials that are known for their strength and flexibility, LINDBERG frames generally give rather than break. Finally, all materials, coatings and finishes have been specifically developed to be hypoallergenic and easy on the skin.

What sets this brand apart from others in the market is that each and every model in their line reveals the inherent passion for forward-thinking design, advanced technology and exceptional handicraft. Their made-to-order frames are as fashionforward as they are technically advanced. LINDBERG is continuously striving to rethink what eyewear looks like and this is evident in the latest collection, the Buffalo Titanium Collection.

For years and years, eyewear designers all around the world have tried taming one of nature’s strongest materials − the spectacular but unpliable buffalo horn. LINDBERG have done their own take on this challenge entirely: an ultrathin horn front, hand-polished to bring out Mother Nature’s exquisite colour patterns, combined with lightweight, adjustable titanium temples. Stripped of any unnecessary material such as screws, rivets or soldering, the LINDBERG buffalo horn frames boast a clean-cut design with epitomises the Danish minimalistic style. The buffalo horn dealers are carefully selected and continuously trained in order to produce only the finest, most personalised buffalo horn eyewear.

The team are trained to help you choose the frame that best suits your face as well as find the appropriate temple length and nose pad design. Frames are then adjusted for your personal comfort. To finish each buffalo horn frame, 152 in-house processes are utilised, meaning that each and every pair in this collection has been given the utmost attention to detail that it deserves.

Everyone at LINDBERG takes immense pride in the production of their eyewear. Superior craftsmanship is utilised in their Danish workshop and as a testament to true customisation, each customer’s name is discreetly engraved on the inside of the temple. The buffalo horn collection has already been awarded nine international design awards.

In staying away from mass manufacturing and superfluous ornamentation, LINDBERG does eyewear the way it should be done: personalised and ahead of its time. Design is a way of life for this brand, and this is evident in the exceptionally engineered and beautifully finished eyewear it produces. Over the years, LINDBERG has gained somewhat of a cult following among designers and architects. With some of the industry’s top names owning several pairs of LINDBERG frames, it is no surprise that when it comes to international eyewear, this brand reign supreme.

For more information, please visit www.lindberg.com.