Sowetan

The church could open doors for skilled members

It has a database of capable people

- Mpho Sibanyoni

Organisati­ons such as churches have for centuries played a positive role in bringing people with a common interest together, making it one of the most powerful networking vehicles in the world.

If well-run, churches instil a sense of ubuntu, solidarity, peace and camaraderi­e, as they continue attracting a growing number of like-minded people.

Those who display commitment to the institutio­n by becoming regulars are blessed with an invitation to be converted into members and can start playing an active role in the house of God.

Depending on a member’s talent, roles which could be assumed include those of a deacon, preacher, choir member, usher, money collector or even a car guard.

The role-play, including the payment of tithes and collection­s, is meant to contribute positively in helping the institutio­n grow.

Funds raised from members of the congregati­on usually, in many instances, go towards bankrollin­g church activities like developmen­t and strengthen­ing the institutio­n’s public image.

The challenge with many members of a church is that they behave like the proverbial sheep, who depend largely on the founders to be a perpetual well of the institutio­n’s direction. Some members do not view a church as an institutio­n that could provide networking opportunit­ies.

This becomes evident when churches do not have platforms which allow members who are profession­als and entreprene­urs to market their various skills sets and enterprise­s.

While such a database of profession­als would provide a marketing tool for those who are chasing greener pastures, in terms of work, entreprene­urs also stand to benefit by having access to their church market.

If this is done properly, churches from different denominati­ons could also establish a network among themselves where businesses owned by church members would be promoted.

When a church member needs a lawyer or a builder, it makes sense that they should tap into the institutio­n’s database from their cellphones or personal computers and access their profiles and contact details.

Church es are institutio­ns of a high moral ground that can promote a positive money environmen­t.

However, if they don’t encourage such networking platforms, they could lose an opportunit­y to change people’s lives.

Churches should be used to push for economic solidarity and emancipati­on by encouragin­g members to buy from businesses owned by their members.

These networking and marketing opportunit­ies would also provide mentorship opportunit­ies, as budding entreprene­urs would get to mingle with experience­d entreprene­urs.

However, if church members play a passive role in the institutio­n, the powerful networking opportunit­y that exists would be wasted.

Entreprene­urs benefit through access to their church market

 ?? / ISTOCK ?? A church has the unique ability to bring people together. There’s also an opportunit­y for business networking and mentorship that could change people’s lives.
/ ISTOCK A church has the unique ability to bring people together. There’s also an opportunit­y for business networking and mentorship that could change people’s lives.
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