Sowetan

How not to wipe out down under

Vagina Shop helps students learn cleanlines­s

- By Karabo Disetlhe Mtshayelo

You may think a Vagina Shop (VS) is a new adult store but that is far from the truth.

The VS is actually an educationa­l initiative to provide female students with a safe and relaxed environmen­t. It aims to educate them on the importance of feminine hygiene and to showcase a range of feminine hygiene products.

The idea, a collaborat­ion between Adcock Ingram and Gyna Guard, came about when they realised that many young women feel uncomforta­ble requesting informatio­n for intimate feminine matters.

Dr Tebatso Tebeila, a medical doctor at Adcock Ingram, says that feminine hygiene has been limited to focusing on periods and sex education. But the Vagina Shop seeks to change this by focusing on ensuring how to achieve optimum vaginal pH, using products designed for every day, and not using generic soap for vaginal health care.

“The vagina is paramount to a woman’s femininity. It requires good care to allow a woman to feel good about herself,” Tebeila says. “It is also important to avert genital infections and other complicati­ons that can result from lack of care.

“All intimate areas of a woman require special attention, especially the sensitive areas of our bodies, good personal hygiene including daily showers, wiping front to back, wearing the correct cottonline­d underwear, healthy eating habits and drinking lots of water. These are everyday activities that can be helpful.”

Tebeila says she wants to take a leading role in the feminine hygiene market and educate women regarding the importance of an overall hygiene routine.

“This is not something that should be talked about in hushed tones. It should be done in a way to give women confidence in their own bodies and empower them with the knowledge they need to stay healthy.”

Mamabua Molepo, brand manager at Adcock Ingram, says that one can expect to learn about a complete daily hygiene routine from a Vagina Shop.

Molepo says the Vagina Shop has been busy at various university campuses since the beginning of September in a bid to reach wider audiences.

“These activation­s are designed to empower women with the knowledge and availabili­ty of specially designed products [to enable them] to make the right choices when it comes to their feminine hygiene,” Molepo says.

Tebeila adds that most women would be surprised to learn that their usual hygiene routine is actually wrong.

“Women tend to go to great lengths to ‘clean’ their intimate areas.

“While there is nothing wrong with being clean, here are some of the things we should avoid:

Scented shower gels and

● foam baths can irritate our genital areas and place us at risk of developing infections; Women should never put

● anything into their vaginas with the view to cleaning it. The vagina has a natural way of cleaning itself; and

Avoid perfumes, powders

● and douches. Regular showers and at times the use of intimate washes are all one needs to keep clean.”

Tebeila says that a confident woman is one who takes pride in her body and strives to keep it healthy.

“Ensure that you visit your doctor for regular checkups and to have annual pap smears.

“Take note of any abnormal discharges; if it has an unpleasant smell, odd colour and it itches, then you should see a doctor immediatel­y.

“Remember to always practise safe sex.”

‘‘ This is not something ... [to] be talked about in hushed tones

 ?? / 1 2 3RF ?? The Vagina Shop is teaching women about vaginal hygiene tips.
/ 1 2 3RF The Vagina Shop is teaching women about vaginal hygiene tips.

Newspapers in English

Newspapers from South Africa