Gap in natural sweet range inspires Mazamisa’s wine label
Soweto socialite Zola Mazamisa is the proud owner of Magaliesburg Wine, which has been well received by Gauteng wine consumers in the past two years.
What inspired you to start your own wine label?
Like all entrepreneurs, I identified a gap for a premium brand within the natural sweet range.
What does your wine range consist of?
Natural sweet white, rosé and red wine.
What influenced the choice of the name?
It was the vibrancy about South African cities that only her sons and daughters can express. Whether playing hard in the city or relaxing in the peace and quiet of nature, Magaliesburg is the wine brand of preference in the country.
What has been your milestone since starting your own label?
Just starting this long journey, the wine industry is not easy.
Do you export your wine?
Not currently.
Where is your wine available?
Magaliesburg wines are available at liquor retailers across KZN, Gauteng and Western Cape, as well as at shebeens in Soweto.
What challenges have you faced so far when it comes to marketing your wine?
Magaliesburg wines are still a very young brand and that means we must be extra. innovative and creative when it comes to our marketing tactics.
Do you make the wine or do you receive guidance from any winemaker?
They are made at Overhex Wines International, Western Cape, by esteemed winemaker Ben Snyman, who has a degree in viticulture and oenology.
What are the future plans for your brand?
We are aiming to secure a national listing this year.