Racial, economic segregation belong in grave
Q&A with culture jamming activist Jeff Walburn of ‘The Yes Men’ – by Carla Lever
Welcome to SA. We’re thrilled to have you out here. Can you start us off by explaining what “culture jamming” is?
I suppose it’s the practice of subverting or disrupting the dominant media culture using a variety of creative activism tactics, in so doing revealing them to be oppressive and disturbing.
We tend to use the biases in those systems against themselves to illuminate how crummy they are, such as the corporate world’s willingness to trust a white man in a suit, regardless of how ill-fitting and sweat-stained it is.
What inspired you to come out to South Africa and work with land justice activist organisation, Reclaim the City?
We met several organisers of Reclaim the City and were completely blown away by the truly revolutionary work they are doing alongside hundreds of occupiers, right in the heart of political power in Cape Town.
They were down to deploy a slightly different sort of action – posing not as themselves this time but as their opponents. For us it was a chance to support them and to learn from them.
Can you tell us a little about the event you collaborated on in Cape Town?
Reclaim the City activists formed a “Zombie Nat” rally.
Participants were made up to look like old National Party ghouls, resurrected back from the dead.
They stumble-marched to the Civic Centre to celebrate Cape Town mayor Dan Plato and his committee members whose housing policies are only superficially different from those of the National Party during the apartheid [era]. Accepting that racial and economic segregation is normal and acceptable is an idea that belongs in the grave.
Political and cultural sensibilities are often different around the world. Were there any surprises or challenges using your methods in South African context?
These weren’t our methods, really – we collaborated on the action but all of it grew out of the creative energies of hundreds of people in these communities. We may have helped them take a slightly different angle of approach, but everything about this project was theirs.
People often say that political power is all about “controlling the narrative”. You seize power by disrupting narratives, often with powerful and playful storytelling of your own. Why are stories so powerful?
We organise ourselves around shared narratives, for better and worse. I think that is the real work: weaving stories that enable organising to fundamentally change people’s material lives.
What have been some of your favourite moments from previous activist interventions?
There are surprising responses from some US targets, such as the interruption by a real Chamber of Commerce spokesperson during our announcement of their reversal on climate change, or more recently, BlackRock’s CEO releasing his annual letter just hours after our hoax version, enabling our more desirable policy changes to lead coverage of his own.
But my favourite part is seeing lots of people collaborate on something fun, hopeful and hilarious.
You have different kinds of creative tactics in your activism arsenal. How do you choose what will be the most effective for each situation?
Because we’re emotional, story-organising creatures, we feel things more than we think them.
So humour – just like fear, disgust, or hope – speaks a language more human and accessible than talking points, think-pieces, and theses. Humour is also a survival mechanism.
Shared laughter, just like shared hope, is necessary for empathy and action.
What advice do you have for local activists who might want to learn from your creative tactics?
Try not to be too inhibited and afraid. So go and take creative action, you’ll likely be pleasantly surprised by how much you can do with minimal resources.