Sunday Times

Microsoft eats its words like they’re hella noms

- DINA BASS

IN the gamut of things that Microsoft has had to apologise for lately, including a racist chatbot and sexy dancers, this might be one of the strangest.

The company sent an e-mail inviting interns to a party that begins: “Hey Bae Intern!” and gets worse from there, offering “lots of dranks” and the ability to “get lit on a Monday night”.

If that’s not alluring enough to young people, there was also the promise of beer pong and “hella noms”.

Since taking over as CEO in 2014, Satya Nadella has been working to update and revitalise Microsoft for the new generation of computing, but this may not be exactly what he had in mind.

The company issued an apology within hours of the invitation going viral on social networks, noting that “the e-mail was poorly worded and not in keeping with our values as a company”.

The statement promised an investigat­ion into what happened and appropriat­e steps to address it.

As it reaches middle age, the software maker — founded in 1975 — wants to make sure it can still appeal to and recruit from the Snapchat generation, but its efforts sometimes miss the mark.

Microsoft’s last attempt to target this demographi­c, the Tay chatbot, forced an apology in March after internet denizens hijacked it, teaching it to spew racist, sexist and offensive remarks.

That same month, Microsoft also apologised for an Xbox party that had featured go-go dancers on podiums.

It is not clear whether the e-mail will help Microsoft get recruits to the event, a multicompa­ny shindig in San Francisco called “Internapal­ooza”.

But if they do show up, perhaps they can be put to work programmin­g Skype Translator to produce a less cringey version of how kids today speak.

In the meantime, maybe Microsoft shouldn’t use the word “bae” in corporate correspond­ence. “OK Bae?”

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