November 13 2016

Though the company calls itself NT Official, it is anything but. It has come under fire from legitimate tourism officials, who say they plan to take legal action. It’s not that they’re prudes, though. A spokesperson from Tourism NT told the Daily Mail that the problem wasn’t the lewd language but the misuse of their trademarked logo, which features on many of the souvenirs without the proper attribution.

The spokesperson said they would send a letter to NT Official before launching legal action. They had so far been unable to reach the company.

NT Official, however, said no one had contacted them and that they would continue delivering orders. They also have new designs in the pipeline.

Earlier this week, the group was closing in on 10 000 likes on its Facebook page.

While most of the comments delight in the creativity and humour of the campaign, clearly not everyone is a fan.

One critic calls it “a national disgrace”; another objects to the association with Uluru.

“Just wondering what Elders you consulted or granted you permission to use Uluru, a sacred site, with this slogan plastered over it.”

NT Official defended the campaign this week in a statement, saying the aim was to “bring attention to the unique Northern Territory as an ideal destination for the young or young at hearts”.

In that vein, a British company earlier this year published a map highlighting Australia’s rudest place names.

Strumpshaw, Tincleton & Giggleswick’s “Marvellous Map of Actual Australian Place Names” showed the NT to be no wallflower when it came to funny and rude spots.

It’s home to such oddly named locations as Bastard Bore, Big Knob Waterhole and Wallaby Knob. Actually, there are lots of knobs. And there’s Shag Waterhole, Bottom Rocky Waterhole and Hooker Creek. Oh, and just off the coast, there’s Willy Islet.

Whether you like the campaign or not, all agree it’s beautiful. Perhaps we’ll CU there.