Barbie still beats blockhead

GROWTH at Denmark’s Lego slowed to just 6% last year from more than 25% the previous year, preventing it from overtaking Mattel, which makes Barbie, as the world’s biggest toy maker.

“Our growth is moderating now to be more in line with what we call sustainable levels of growth,” chief financial officer John Goodwin said on Thursday.

The unlisted maker of plastic bricks reported 2016 revenue of 37.9 billion Danish krone (about R71.3billion), just below Mattel’s $5.46-billion (about R72.4billion) but ahead of My Little Pony producer Hasbro, which has reported sales of $5.02-billion. —