Cards that trump others

Clicks ClubCard has surpassed Pick n Pay’s Smart Shopper as the most used loyalty programme in South Africa — 67% of respondents use ClubCard. Loyalty card usage in South Africa has increased by 8% in the past year. The easiest loyalty programmes to use in South Africa are Clicks ClubCard, Jet Thank U card, Spur Family Card, PnP Smart Shopper and Vida e Caffè’s card. Just 3% of consumers think loyalty programmes are marketing gimmicks that just add to cost of goods. About 30% of people’s shopping habits are influenced by loyalty programmes.