TREASURE HUNT
Win your share of R1-million
● Everybody loves a treasure hunt — especially when the treasure is cash.
In this case, it’s a million bucks, hidden in rhyming clues in this year’s Finders Keepers competition, which kicks off today.
This year’s quest — a joint effort between the Sunday Times and sponsors Spar — takes the treasure hunt back to its roots, using clues to guide our readers on a virtual journey around South Africa.
The new Finders Keepers was created by advertising agency Fairly Famous. Said creative director Deon Wiggett: “We wanted to make Finders Keepers as exciting and evocative as it used to be, but it was crucial to make it resonate in South Africa 2018. That’s why the new Finders Keepers isn’t just fun; it’s meaningful, too. Although, at this point, we can’t possibly say more than that.”
The first Sunday Times Finders Keepers ran in the 1980s and contained riddles with such offbeat clues as, “This song goes ‘stomp-stomp-clap’.” Solving the clues led you to the actual spot where the treasure was buried.
The competition designers had not, however, figured on sharp readers not only solving the clues, but then invading small towns such as Dullstroom to tear the place apart looking for the treasure. One hotel owner was not amused to find people in his inn removing pictures and clocks from the wall.
For this year’s competition, we spent weeks on the road to see what’s out there and whether the routes work — and we rediscovered some amazing things.
Every Sunday for the next six weeks you’ll find a beautiful illustration containing that week’s riddle — in the Sunday Times or online at FindersKeepers.co.za.
Using the illustration, solve the clues in the riddle and submit your answers online — or by SMS if you don’t have an internet connection.
The grand prize is R700 000. There is also a R40 000 weekly prize along with an extra weekly R10 000 prize from Spar.
For details on how to play, see pages 16 and 17 or visit FindersKeepers.co.za.
There is plenty to discover out there. If you can find it, you can keep it.
And remember to enjoy the journey!