TIMELESS APPEAL
Tydloos clocks are a familiar feature in homes around the country, thanks to their sleek, simple shape and punchy designs. We chat to owner and designer Tersia Erasmus, who recently took over the company
How did the idea for Tydloos come about?
Tydloos was the brainchild of architect Sureen Gouws. When she couldn’t find anything unique as thank-you gifts for her clients, she came up with a few clock designs. They were so well-received that she launched Tydloos in 2016. I took over the business when she emigrated to Australia.
Is it a challenge or an opportunity to focus only on clocks?
A wall clock is an item that every home and office needs, so it’s definitely an opportunity. The challenge was turning an often bland household item into something that brings joy to the user. I think we’ve managed to do that. In fact, our clocks are seen as collectors’ pieces. Because all the designs and colours complement each other, people like to hang a selection on a wall and create a feature.
Your biggest sources of inspiration?
As designers we are open to whatever environment we are in — many different moments can be a source of inspiration. Often it is as simple as a discussion among friends, or an image in a magazine that might spark an idea.
Your perfect kitchen must be …
A place where people can gather and cook and eat and share. It must be filled with light and laughter and an enormous table where all the “gathering” can happen.
Your interiors ethos?
I prefer simple, stripped down, understated and functional design.
A design tip for our readers?
Fill your space with items you love. Create a space that brings you joy and let it grow and change with you.