A NEW ICON
Sweet millennial pink is all grown up. Say hello to your new favourite shade – blush
Since the boom of “millennial pink”, shades of pink have had an enduring reign in fashion, beauty and interiors alike.
From bubblegum to borderline beige, fashion’s penchant for pink is nowhere near over and, in 2019, blush is taking centre stage. Blush is one of those endearing shades that has a subtle sartorial power – it whispers for attention and makes a soft statement. It’s cool on suiting and a hit on dresses. But it’s not necessarily one colour. Think of it as a spectrum of beige-infused-pink shades. Forget the sweetness of rose quartz-esque, millennial pink. Blush hits that sweet spot between colour and neutral, making it a go-to shade for people who love colour and for people who don’t. And considering how many shades “blush” can be, it’s a colour that can suit any skin tone, mood or occassion.
WGSN’s colour director Jane Monnington Boddy pins the rise of pink on cultural shifts in our fast-changing world. “We were facing a new cultural climate and a rebranding of feminism,” says Boddy. “The world was no longer constrained by gender, sexuality or ethnicity, and the colour pink embodied this cultural shift. “It’s a hue that speaks of inclusivity, rather than a world separated between girls and boys,” she says. Today, pink’s more blush incarnation represents the next level of this change.
It’s a hue that speaks of inclusivity, rather than a world separated between girls and boys JANE MONNINGTON BODDY Colour Director, WGSN