ON THE STREET
Since 2014 pink shades have been on the rise and show no sign of slowing down. The initial boom, which was driven by brands like Glossier and Mansur Gavriel and Pantone’s announcement of Rose Quartz as the Colour of the Year in 2016, has only gained momentum since. “Soft pink made everyone love colour, and turned it into a talking point,” said Boddy.
In the age of social media, colour wealds an exceptional amount of influence. Images on your feed are painted with the colour of the season as people snap and share themselves decked out in the latest shades. But through the passing winds of Gen-Z yellow, lilac and red, pink is a colour that’s never lost its lustre.
It’s safe to say that soft pink is the new black. Yes, that’s a bold statement, but let’s take a moment to remember fashion’s longstanding love affair with black. Black has always been a colour imbued with a multitude of meanings. From being a signifier of mourning to being the colour equated with taste and style, black is one of the most perennial shades in fashion imagery with black dresses, jackets and suits standing out as icons through time.
Think of what colour most designers wear when taking their end-of-show bows. And no one can ever forget Coco Chanel’s little black jacket and little black dresses, Yves Saint Laurent’s sleek black Le Smoking suits or Audrey Hepburn in Givenchy in Breakfast at Tiffany’s. Black is fashion’s reigning favourite shade. But now, in 2019, it’s becoming clear that black has a cool new little sibling.
From dresses, to suits, and everything in between, wardrobe staples now seem at home in blushing shades. Net-A-Porter solidified this when they gave the wellknown fashion acronym, LBD, a brand new definition, the Little Blush dress — and proposed it as a must-buy summer favourite.
Just as the little black dress changes every season, so too does the blush dress. This season, blush mini’s are seen on the runway in multiple iterations and in numerous shades. From the voluminous ruffles at Marc Jacobs, to bow details at Rochas, to the babydoll silhouettes at Prada and the sheer shirt dress at Dion Lee, designers are making a serious case for the blush dress as your new favourite wardrobe icon.
So if the current track record of this particular variety of pink is anything to go by, it’s safe to say that these blushing beauties should be the next thing you add to your wardrobe.