Sunday Tribune

#Google skills: tech giant on Africa Day

First workshop held in Soweto

- Wesley Diphoko

AS PART of celebratin­g Africa Day, Google is kick-starting one of the first workshops designed to empower Africans with digital skills.

The first session is being conducted in Soweto, where entreprene­urs and job-seekers are assisted with using Google tools for business and career developmen­t.

The initiative’s value lies in the fact that future economic worth will be derived from digital skills.

According to a Mckinsey report, from 2013 to 2020 the internet will contribute as much as $300 billion (R3.8 trillion) in gross domestic product (GDP) and a similar amount in productivi­ty gains.

The challenge, however, is that without relevant skills African economies will not reap the future economic rewards.

Last year, Google pledged to train a million young people in Africa in digital skills as part of its contributi­on towards growing Africa’s digital economy.

The Google workshop conducted in Soweto on Wednesday is part of a commitment by the technology giant to develop technology skills in Africa.

The workshop was attended by entreprene­urs and job-seekers who are guided by Google global employees in various Google tools that can enable a business to thrive online.

Last week’s initiative, the first of a series of live workshops in Africa, is part of the Accelerate with Google programme. It equips Googlers with funding and training materials to share their knowledge directly with communitie­s that are under-represente­d online.

Accelerate with Google has produced such events around the US and is rapidly expanding internatio­nally. It’s fuelled by the personal passion of Googlers who have grown up in cities or regions of the world with large population­s not highly represente­d in the tech industry. The technology giant has partnered with various local partners to provide skills online and face-to-face with local communitie­s.

This initiative by Google is also part of a realisatio­n by the company to diversify. Google employees conducting workshops come from Europe, the US and other parts of the world and are assigned to work in communitie­s as part of Google’s diversity programme.

The event is the first workshop in Soweto and Google’s success in developing local skills remains to be seen.

Follow #Googleskil­ls and #Accelerate­withgoogle for more insights.

Wesley Diphoko is acting online editor for Business Report and head of Independen­t Media’s Digital Lab.

 ??  ?? Entreprene­urs and job-seekers in Soweto are assisted with using Google tools.
Entreprene­urs and job-seekers in Soweto are assisted with using Google tools.
 ??  ?? Learning how to use Google tools for business and career developmen­t is a project by Google for Africa Day to empower Africans with digital skills.
Learning how to use Google tools for business and career developmen­t is a project by Google for Africa Day to empower Africans with digital skills.

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